Designblog

During a workshop of Ayumi Higuchi about ‘rules’ I saw one of the books she brought with her to class. One of them was “Design as Art” by Bruno Munari. While reading, I noticed he was clearly writing in and for another era, but his ideas about visual, graphic and industrial design are still working. It’s a modern classic about how we see the world around us.  I have an obsession with modernism of an earlier era. I don’t know why exactly. But I know that something is haunting me. I constantly seek references of music, book, clothing and product design from the past. I wanted to write about examples of where I see these references, and what is it exactly that is haunting us and what enhances this power of haunting.

Lets start with Apple, almost everybody I know owns a macbook or an I pod. Most people don’t know that every single product at Apple, from hardware to user-interface design, is based on old designs for Braun during the 50s and 60s made by Dieter Rams. Jonathan Ive from Apple design is clearly inspired by him. Dieter Rams gives the clues for the products of the past present and the future of Apple, he is a furniture maker, architect and product designer.

Maybe a few of you are familiar with my next example, the magazine Monocle. Its an international magazine with its headquarters in London. Its more a book than a magazine, about international affairs, business, culture and design. Tyler Brûlé is Monocle’s editor-in-chief and chairman. He is the guy who brought neo-classic post-European modernism to lifestile publishing. Writers and photographers from over 50 countries deliver stories on forgotten states, political figures, emerging brands and inspiring design solutions. Monocle also works with impressive illustrators who contribute to the magazine periodically. Here are a few examples of illustrations made for the magazine.

Andrew Holder

Lab-Partners

Adrian Johnson

Notice the vintage inspired style and color composition. Few of the readers know that this is not the first Monocle. There was another Monocle , a virtually forgotten, but important magazine that was published from the late 1950s to the mid-1960s. the new Monocle however actually looks nothing like the old Monocle.

Maybe all this nostalgia is not for the recent past, but more for the future that it promised, but never came. I present you Hauntology. Hauntology is derived from haunt and ology.

Hauntology is the opposite of nostalgia. The term goes back to 1848. Marx and Engels stated ‘A sprectre is haunting Europe, the spectre of Communism’. It was introduced for the first time in 1993 by Jacques Derrida in his work “Spectres de Marx”. The future can only exists in relation to the past. We are living in a time when past is present, and the present is saturated with ghosts of the past. In hauntology, the present is not only haunted by ghosts of the past but also by  ghosts of the future. Jacques Derrida talks in the documentary “Ghost Dance” about ghosts being part of the future. In the documentary a student asks Jacques whether he believes in ghosts. He answers “Le phantom c’est moi”. In this case, yes it could be himself, since he is asked to play himself and without knowing it, he lets a ghost speak for him, he lets the ghost play his role.

Cinema is the art of ghosts, a battle of phantoms, its the art of allowing ghosts to come back, and let them speak for you. Watch the interesting documentary “Ghost Dance” (1983), starring Jacques Derrida.

My last example, hauntology can be found also in music. Recording label Ghost Box is an English recording label by graphic designer Julian House and musician Jim Jupp. They describe themselves as a label for artists that find inspiration in library music, folklore vintage electronics and haunted television soundtracks. The name Ghost Box itself is a reference to television and the way previous experiences with this medium can haunt your real-world experience.

I agree with Jacques Derrida that cinematography and telecommunication enhances the power of ghosts and their capability to haunt us. Music also contributes to this power of haunting. To prove it, listen to some of these examples of haunted music and let the ghosts of the past and future speak for you.

Memoryhouse

Broadcast and The Focus Group

Mordant Music

In this work you see influences of Design, Fine arts, Architecture and Graphic design.
A nice thing of this work is that the upper drawing can stand on his own, and therefore can be divided in Fine arts. What Lissitzky is doing in the painted photo below, can be compared with design. Almost all his work contains influences of Design, Fine arts, Architecture and Graphic design. For myself I see it back the most in this one.
I really like the composition and colour distribution and how Lissitzky combines the 2D/3D perspective, which makes the drawing much more architectural.
I think the later work of Kandinsky is in some way comparable. I’m talking about elements of composition, colour distribution wise and form contrasts.
What’s fascinating actually is that for example in these paintings ( K1, L1, K2, L2 ) the triangles, (half) circles, stripes and composition have so much in common. While the ideas of their work are so different. Kandinsky combines painting with music, which Lissitzky does with architecture.

What I appreciate is the modern way of exposing his work. I like the way he puts his drawing and his street-exhibition in one frame on the cardboard. And the fact that he paints on the photo. The street celebration design reminds me a bit of graffiti in legal manners. In Graffiti you have multiple meanings of doing it. Some do it for the adrenaline-kick, some for the group or competition feeling, some to show their design skills and others for  political statements or propaganda. This last example is what I see in a part of Lissitzky’s work.

I think it’s interesting to see how he uses his propaganda work in other work but then he integrates his in his autonomous work (proun. street celebration design).

All in all I think it’s a great work and a unique style. I really admire that Lissitzky makes so many different things, and still keeps it in one theme

Designing a book is not something that requires a lot more than just putting together some pieces of paper and binding them in a book cover. But in order to design a book that immediately attracts ones attention, a book that makes you look, it is necessary to re-think it to make people wonder and speculate. Something that surprises them, make them think, or reminds them of something else that they are familiar with.
Stefan Sagmeisters book “Made you look” from 2001 is a great example of a book that has been re-thought. Already by removing the plastic cover of the book you get surprised and fascinated by the simple transformation that takes place in front of your eyes. What seemed to be a sweet family dog appears to be a ferocious wolf, just by using red foil on top of a separated red and green color print. The technology is simple, the result overwhelming.

Already in 1923 El Lissitzky was thinking further than just a bunch of papers in a hard cover, when he published an interesting little book with poems of Vladimir Mayakovsky accompanied by graphics by him self, under the title “For the voice”.

To make it easy to locate a specific poem Lissitzky made the kind of index we find in phonebooks at the edge of the pages. But where in the phonebooks you look up a name by the first letter, Lissitzky made small abstract symbols or thumbnails of the graphic that accompanied the specific poem in the book.
This way Lissitzky moves the form of the book away from the formal form and at the same time he plays with an already known design, that doesn’t make people confused but rather triggers a desire to explore. I really think that this is a great way to stimulate peoples curiosity to look in the book, which is the whole point of making one. It’s very inspiring.

In 1913 Victory over the sun was firstly performed in Moscow. From aesthetic perspective, it was Malevich who was responsible for the costumes and decor, we may recall upon this happening as the start of Suprematism.
In 1920, this time directed by Malevich, the opera was performed again. During this period El Lissitzky made his lithographic designs for the nine figures from the opera. Instead of costumes he designed electromechanical puppets. Puppets that would be controlled by one person. Lissitzky deliberately left this concept at the stage of the lithographies, as he had made his mind up that he wasn’t going to be the one realizing the project. “You can do this”, was his vision.

In terms of fashion, there are many ways to encounter these designs. I myself encountered three major elements that can be related with contemporary fashion: technology,expression and giving emphasis to -suprematist- shapes by utilizing them in a different context.
The use of electro mechanism could have easily inspired the work of Turkish designer Hussein Chalayan. This element comes strongly back in his 2007 spring/summer collection, used as a tool to transform. The remote control dress as an interesting outcome of the same mentality.

Dutch designer duo Viktor & Rolf greatly succeed in establishing moods and characteristics through their designs. Making these -invisible- elements visible and more importantly visual. A resemblance that goes up for every figure from the opera designs by Lissitzy.

British designer Gareth Pugh touches on these elements too, though in a more abstract way. Abstract in the sense that clothing no longer hold on to the outlines of the human body, but -form wise- is completely free to go into any directions. Great representatives of these elements are Japanese fashion designers -or rather fashion sculptors- Issey Miyake, Rei kawakubo and Yohji Yamamoto.

XX- is based on a research-approach that focuses on the intensive examination of typography and writing in all its social, societal and aesthetic ways of application. In the 2006 ‘typography class’ at the Leipzig Academy of Visual Arts, we (Elisabeth Hinrichs, Aileen Ittner and Daniel Rother) developed our project on the visual implementation of “symbols of power” in writing systems under the conditions of a totalitarian regime. In particular, we examined the way in which the SS (Nazi SS 1925-45) presented and visually legitimated itself by means of a constructed sign . A collection of sources was created on the basis of intensive research in libraries, state archives and the Internet as well as of interviews with contemporary witnesses. This collection was the starting point and the foundation of that book XX-, The SS-Rune as a special Character on Typewriters.

In its three chapters FEMALE (FRAU), SIGN (ZEICHEN), MACHINE (MASCHINE) the book XX- examines the way in which administration, communication and technology were an elementary condition of the functioning of the annihilation apparatus in the Third Reich.

The book’s content consists in visual (advertising and propaganda images, files) and textual fragments (contemporary, philosophical, sociological statements as well as statements related to cultural studies and encyclopedic entries). In it, history is interpreted, displayed and arranged. In this sophisticated way of dealing with history which makes its documents visible and discloses them for use the book XX- questions its sources and their perception. In its hybrid composition as a file as well as a book its design employs filing techniques such as a registry, catchwords, numeration and categorisation and embeds these into a book format.

The book XX- is composed as a symbiosis of a file and a book cover and thus refers to its sources: The archive and literature. Constructed solely of visual and textual fragments, it uses available literature (contemporary statements, encyclopedic entries, philosophical, sociological, political and linguistical standpoints as well as statements related to cultural studies) and images (advertising- and propaganda images of the 30s and 40s, files).

In the book, fragments are juxtaposed without them being commented in way resembling an archive. Thus, they demand an independent analysis and an autonomous evaluation of the different opinions by the reader. The selective constellation of the sources takes on the book’s structures: Their succession and compilation are fixed and thus generate a new content. The resulting hybrid presents history and questions its alleged absoluteness and unambiguousness at the same time.

The book XX- questions its sources and their perception In a sophisticated way of dealing with history that makes its documents visible and discloses them for use. Thus the closeness of the book as a medium is abrogated in favour of a new perception of historiography. History is interpreted,  displayed and arranged in a reflection of the medium.

by Elisabeth Hinrichs, Aileen Ittner, Daniel Rother

Title: XX- (The SS-Rune as a special Character on Typewriters)
Series: orange files. Studies on Grammatology # 1 [orange files. Studien zur Grammatologie]
Editors: Julia Blume, Prof. Günter Karl Bose, Institute for Book Design at the Leipzig Academy of Visual Arts [Institut für Buchkunst der Hochschule für Grafik und Buchkunst Leipzig] Leipzig 2009
324 pages, 198 images, 420 citations, hard cover, cost €49
ISBN: 978-3-932865-55-8

For this last posting I wanted to find a book wich I could connect to my other two postings. In the search system of the library I searched on the tagword ‘754.‘. Out of the hole list of search results one title popped out as ‘could be interesting’. The book was in the design category and had the title: ‘Prop Art over 1000 contemporary political posters’ . So on the cover of this book you could already find two tags of my previous posts (1000 and 754.). Political posters always try to convince you of something that the party who spread them stands for. In that way this book is also connectable to the tagwords direction and signs.

The book itself is filled with pictures of political posters, some of them in color. Most of the posters have something to do with war, or the remembrance of a war. But next to them are also posters shown about ecological movement and the women’s liberation.

754.1 -YAN-

Thinking of women artists and graphic design leads me to the work of Barbara Kruger. It connects design, feminism, art and references also to my personal story, namely of seeing an exhibition of her work and loving it.

The work of Barbara Kruger can be qualified both as conceptual art and graphic design. She combines black and white photographs with phrases set in vivid colors, juxtaposing imagery and text. Her work addresses the complex interconnection of gender and the marketplace, and criticizes sexism and the circulation of powers within cultures.

I find her work interesting because it is interdisciplinary. She is not bothered by formal qualifications (is it design, is it art, is it politics?), but instead says that she likes to work with words and images. She wants to address her audience directly, and chooses the medium which she finds fitting. This ‘no fuss’ attitude in combination with the content of her work is inspiring.

708.4 Isa 1

The Session is an Amsterdam based thematic fanzine run by a group of artists and designers. The Session takes place for one day every second month, during which works around a specific theme are being made.

The group uses different methods and media, from drawing to research to songwriting. There are as few rules as possible in order to keep things open and uncomplicated. The members of the group are taking turns in deciding the theme to work with, members can invite guests to join a session. The member deciding for the theme of an issue is the publisher and responsible for editing, design and (re-)production. This means that every issue will look different, that every issue will be compiled with a different approach and produced in a different way, testing out formats and techniques. The Session is a flexible container for any kind of content, trusting in the spontaneous quality of its Sunday-afternoon outburst. Issues released so far are:
(1) The Banana Session (September 2007)
(2) The Colo(u)r Session (December 2007)
(3) The Weapons & Armour Session (February 2008)
(4) The Secret Session (March 2008)
(5) The Holiday Session (June 2008)
(6) The Psychedelic Session (September 2008)
(7) The Obsession (January 2009)
(8) The Amsterdam Session (May 2009)
(9) The Last Session (September 2009)

The Session are: Monica Tormell, Tomas Adolfs, Staffan Björk, Tarja Szaraniec, Matthias Kreutzer, Kalle Mattsson, Orpheu De Jong and Jens Schildt.

http://www.thesession.nl

http://www.myspace.com/thesessions

http://www.thelastsessionradio.com

“reading the library” is a project by tristan schmitz & namik schwarz. the aim was to “index the library” by arbitrarily reading out authors and book titles in a library corridor. the reader uses the architectural circumstances to walk through the bookshelves. each author or title leaves a hint about the literary genre and subject. “brahms” or “mozart” are connected with music, so the library must include media about music in the broadest sense.

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we developped project at the ArtEZ Arnhem this year with paul gangloff.
if you want to see the whole final result of that project go here

if you are interested in the subject, her are some more links 1 2 3 4

I entered the library with the intention of taking the first book that catches my eye, even it is based on pure visual, superficial attraction.
The book that I noticed first was standing right next to me and I instantly decided to take it because it brought me back to my past. It was a massive book called S, M, L, XL by architect Rem Koolhaas in collaboration  with designer Bruce Mau. I was 13 years old when I  held it in my hands for the first time and I was playing with it by choosing words and sentences from it randomly, translating them into my own language and retyping them in my big book of quotes. Today, 6 years after I played this game again and picked with my finger, with my eyes closed. The word was DISORDER.

-KOOL- 2a

De Daily Whatever was founded in 2006, as a free and independent newspaper. The newspaper was being produced ‘on the spot’ during the Dutch Design Week in Eindhoven. The main motivation for starting up the newspaper was to inform the public on design topics and to stimulate the local design climate by bringing exciting theory and hereby provoking debate which in return can stimulate innovation.

De Daily Whatever 2009 was edited and printed from room 9 at the Van Abbemuseum in Eindhoven. This years editors: Eric de Haas, Hugo Naber and Lucas van Hapert, www.dedailywhatever.nl

online editors: Hexaplex.

What is the connection between Experimental Jetset, Johannes Schwartz and Herman Verkerk?
Besides the fact that they are all based in Amsterdam, that they can speak Dutch, they all like to create beautiful and witty designs or images, they like to question their practice, they like to experiment and they actually teamed up together several times, another crucial connection appeared recently: the three of them are going to participate to a collective interview project…

After discovering more about their work, it became obvious that there was something interesting to investigate about their collaboration. What make several people or entities meet and work together? Are they alike or on the contrary, are they so different that they complement each other…?

For that reason, we interviewed them using the same process:

>> AN INTERVIEW IN A SUITCASE
We visited Johannes Schwartz, Experimental Jetset and Herman Verkerk, carrying with us this suitcase. Inside the suitcase, many different objects. Each interviewee was invited to open the suitcase, to browse through it and to freely react to the objects they found in it.

The results were surprising, exciting and very interesting. But when it comes to decide what brought the three of them together and where they meet… you are left free to listen to the interviews and to make up your own mind!

Experimental Jetset, Johannes Schwartz or Herman Verkerk

The work of graphic designers unit Experimental Jetset is often associated with the use of a very limited amount of typefaces, mostly Helvetica. Is it an easy way out, typographically? Or is using Helvetica a tribute to modernism? Now, after using Helvetica intensively for over ten years, Experimental Jetset still finds it an intriguing typeface.

However, why Helvetica?…… Why_Helvetica

Sofia Design Week was held in Sofia Bulgaria from June 5th-12th 2009.

Dima Stefanova, designer of the website of Gerrit Rietveld Academie and Sandberg/Design Institute and Henk Groenendijk, moderator of this Designblog form together Icecreamdesign. As advisors they are involved from the beginning in this fist ever Bulgarian Design Week. As speakers and organizers of the “New Obstruction” workshop they participate in the program.
“1 Magazine” interviewed them for their latest issue

Next Identity Forum took place during a 7 day long event with lectures, workshops, exhibitions and presentations that gathers representatives of the worlds design avant-garde in product, communication, graphic and interactive design.
In search of its next identity, Sofia welcomed 17 of the most indicative in their field. Putting Sofia on the global design map for the first time.  Ji Lee, Niessen en de Vries ( the succesful traveling instalation TM-City was on display again), Peik Suyling YD+I, Frank Tjepkema “Tjep”, Marti Guixe, Erik Kessels from KesselsKramer, Lust en Ruedi Bauer were attending among many others.

In my first post about two of the most important and influential dutch graphic designers, Wim Crouwel and Anthon Beeke (pdf), i tried to compare them by their different approach. Especially the way Beeke designed, really intrigued me.
It was provocating and controversial which made him one of the leading conceptual engaged designers.
On the other side, Wim Crouwel is known as a more functional designer, which means less conceptual.

But is it really that easy to divide and are all this categorizations correctly made?

Especially in the case of Wim Crouwel i doubt it. His design of the new alphabet was based on the begin of computer technology, in a time were blogs, facebook and internet in general didn’t exist. Coming up with a font type based on this new technology combines in a perfect way a clear, functional and computer like approach. Computer like is also the keyword for, in my opinion, a highly conceptual design.
With the awareness that this technology will change they way we communicate, document, the way we are. His style is timeless (even if it also relates to the early 70s) and applicable still nowadays.

Beeke’s Human alphabet, using the aesthetics (look at the swedish film makers Ingmar Bergman and Vilgot Sjöman) and social and political topics like sexuality, seems more related to that specific time.

So Aesthetics is next to conceptualism and functionalism a really important aspect, what makes Crouwel’s design less depend on a certain time period.

Never the less, Anthon Beeke’s radical and shocking way, even if it is not so applicable in our times anymore, was responsible for breaking through the conservatism of (Graphic design) and is so a mirror of other important political and social openings in this time period, and even if his aesthetics are not so up to date, his conceptual engagement is.

link: The Human Alphabet as a visual brand

link: Anton Beeke exhibit at Centre for Visual Arts Zeeland

Today, virtually every designer works with the same creative software, which to a large degree determines the aesthetics of design. Millions of websites make use of just a handful of basic layouts. Browsers, search engines and content management systems have the same implications for the design of the web as the offset press and the A4 format once had for printed material.

Technology has always had a great influence on design. The modernistic visual language became successful because it could be easily reproduced, not because of its idealistic principles.

The business community, brands, and media fight for the attention of the critical consumer. Design speaks a universal language and extends beyond geographic borders. Jan Tschichold can be satisfied.

The question is who was really responsible for this: celebrated superstar designers or anonymous engineers driven by ingenious marketing concepts? Successful design has become the equal of generic design. Recognition is the most successful product of our time.

Anton’s Beeke poster for the theatrical play “Bloed van de Hongerlijders” (Blood of the starving ones) is a complex, yet at the same time striking “in your face” like work. Attempting to create an image that contains a deeper psychological meaning, Beeke executed the work while making use of different techniques. First of all there is the photograph, depicting a man in probably his early fifties. Furthermore present are yet two other photos. Where the first photo seems ordinary in the way it is presented (one recognizes a portrait that is, consistent with the convention, merely showing the face of the person depicted and partially the neck), the two other photos are peculiar. They are both cut-outs from other photos, pasted on the first picture. All the more strange it seems that also these two photos differ from eachother. Although they both fit on the man’s face (from which they seem to be copies), they physically don’t match. Whereas one might assume that the right picture is a genuine copy of the original, the left photo shows spots and irregularities that could be associated with sickness. What could be going on here? Are we dealing with a Janus-like figure, perhaps a schizophrenic madman? Or was Beeke only pointing out an ambiguity with which we would be confronted with while attending the play? Presumably the answer behind these questions lies hidden within the layers of this work. Until we see it, we can only speculate. And exactly this curiosity is what a poster should revoke!

WHEN THE FACE BECOMES A MASK

What has happened to this man? Are we dealing with a Janus-like figure, perhaps a schizophrenic madman? And what could the artist’s intention be? Might Beeke have been pointing out an ambiguity with which we would be confronted with while attending the play? Presumably the answer behind these questions lies hidden within the layers of this work….read more about his poster in the linked pdf

My father once said to me that a good piece of art should slap you in the face.
Even though I disagree with him sometimes, I liked that a lot and I like to be slapped in the face.. It is not often that you are struck by something in such a manner that it stay’s in the mind and overgrows everything that mattered less.
Of course the blow can come from different angles (beauty, shock, alienation, directness, physical impact) but looking at this poster from Anthon Beeke I immediately experienced the ‘slap in the face’ again.
A lot of my fellow students thought the thing horrid and filthy and I can totally understand that. This image illustrates some of the associations we make between for instance : women, horses and sexuality. I think that feeling of repulsion comes from the hidden knowledge we have about our own beastly behavior and the gender specific features that come with that. Moreover it touches upon the similarities between humans and animals.
A while ago one of my friends said she had seen two horses mate and that it had horrified her, why?, because the aggressiveness with which the stallion had moved reminded her vaguely of her ex-husband.
We can find the truth within language; do we not refer to certain men with the word ‘stud’? And do we not aim for a specific type of woman using the term broodmare?
Some displays in this exhibition made me curious, some designs were funny or even beautiful, I marveled over the poster designs from Toorop and Tschichold, However…; appreciating something is not the same as being hit by something. Anthon Beeke really struck, with this beautiful, raw and direct image.
This poster was made for a tragedy written by Shakespeare, I will never forget that play now, and I every time I saddle my horse for a ride I will think about Troilus and Cressida.

LUST DOES NOT MAKE ME HOT
Why is it that some works of art stay with you, and others do not?
When you go through an exhibition, an art fair or an Art book there are only very few things you remember, that stay with you, the rest ….. will be continued in this linked pdf

At the graphic design museum Breda

The advertisement posters in the standard collection of the Design Museum gave me a feeling of nostalgia.
Even though I have never seen these posters in it’s actual surroundings -as all of them were used far before I was born- it did something to me.

Rather than nostalgia it’s more like a little hint from the past. A past I’ve heard about in history lessons and seen in photographs, but is of course impossible to entirely grasp, for I wasn’t there yet.
The impossibility of it all makes me want to ‘get it’ even more. All I can do is feast on the small hints from the past I do get to see or hear.
This poster for instance, a simple day to day message -the Bijenkorf is opening soon- is beautiful as an object, you can see it has been used, the strange paper that doesn’t seem to be used anymore nowadays, but also it’s colors, composition and typeface make me experience a feeling of being in a certain time period just a little bit more.
It’s like having missed a really cool party, but finding the empty glasses and cake crumbs.
And being very happy with them.

Jan Toorop was a Dutch painter and illustrator who worked between 1880 and 1928 In 1894 the Nedelandsche Slaolie Fabrieken asked him to do an advertisement poster. He came up with this: A litho in the Art Nouveau style. Very popular at the time. Made famous by Alphonse Mucha and his posters for Sarah Bernard.
If you analyze the work you can clearly see the artists hand and the customers’ wishes. This image however is published in almost every Jugendstil or Art Nouveau publication. And even became the Dutch nickname for Art Nouveau. The name’’ Slaoliestijl’’ was not only used for Graphic Design, but was also adapted in Product design.
And this is the question that troubles me most; How did a respected Symbolist painter cope with the success of his graphic work? Not acknowledged as an art form, but as a trade, at the time.
Another question that troubles me is; would it be possible nowadays, for an autonomous artist, to do advertisements without doing damage to his own work or reputation?
If you look at museums of modern art nowadays, you can see that most of them took design into their collections. This means art and design are moving towards each other. And interesting development followed with lots of discussion.

RESEARCH QUESTION: do commissions damage a autonomous artist reputation?

We went with school to the Graphic Design museum in Breda to the exposition ‘Who sets the standard?’. There were lots of nice things to see, and i found a book as well that was made by the Dutch designer Irma Boom that made me curious. It was laying on a table in a glass box, opened on one of the pages. Next to it you could find information on a computer touch screen about the maker and the book. This was also a very nice design, cause it worked very well and interesting to look into, very professional.
I want to know more about book design in general and i understand that this peticular book is a very remarkeble example. The ultimate book. So i’m going to investigate more about the maker Irma Boom and her designs.
The book is made for the SHV Holdings, from origin a cole trading company, but now a days it trades in food and other fuels and chemicals.

The design and the content are about the history of thi company itself but also about the family that owned it for all these years and reflects upon generations of living and working. There are just a few of them made, as the book was meant as a jubilee gift to high executives only. There is even a limited amount made specially in Chinees as it turned out after printing many of them were in china. It has never been forsales so it is quite rare to see one. I got the opportunity to see and look into the SHV Think Book myself at a private home of a lucky owner, and I found out how amazing a book design can be.

It was a great experience to go trough this book. It is a monument for the SHV, a travel trough the time, and it is far from a dry documentation. Irma Boom got into the content of her subject and you feel this. She tells the stories of the company in a playful and inventive way, it is filled with ingenious visual and linguistic jokes, poems, repetitions and personal stories, but because Irma Boom really knows what she is doing and directs it tightly, it never gets to much or chaotic.

THE SHV THINK BOOK

Fentener van Vlissingen is a philanthropist that supports several humanistic projects. When he searched for someone to design a jubilee book, he asked Irma Boom to do it. It was a work of five years and it is a good representation of all the work and effort and love that has been putted in the company itself. Read more as the story unfolds in this linked pdf……….

Standing in front of the works of Jan Tschichold, I felt suddenly something very familiar arising within me. An old memory dream-like of the time I studied graphics in the Academy of Fine Arts in Warsaw. As for those days, it didn’t really feel right, however now suddenly it all made sense. It occurred to me, like a missing piece of a puzzle being found, a key to connect those days to „today“. At once I could see all the rules of typography an graphic design emerge within the posters. Like hidden signs, which were not an obstacle. Rather a guideline, a common sense of beauty and harmony. I wondered, what a keen invention graphics was, to connect these powerful mediums of language and image in such an expressive way. I mostly felt attracted by his poster for „die Konstruktivisten“ (Kunsthalle Basel, 1937). I really felt for his taste of color. But mainly, for it‘s almost Zen-like minimalism and harmony. How he perfectly combined the constructivist form, the simplicity and silence. Admiring this poster I just realize how much I have to learn and how far away I am still to any perfection.

Tschichold “Konstructivisten” poster – Moholy NagyQ 1 Suprematistic painting

read more in the linked pdf “FRESH TASTE OF PEPPERMINT”

The work that Jan van Toorn made in 1971 for the van Abbemuseum in Eindhoven is a work that caught my interest from the start. It is very daring of a museum to use a political statement like this as an advertisement for an exhibition.
To me it is graphic design at its best. This work looks in a way very timeless but has a lot to do with the time it was created in. Not only because the valuta of the amount that is added up is in Gulden – which we do not use any more (unfortunately – have a peek at Renske’s posting!) – but more likely because he used paint to tell you which painters you can find at the van Abbemuseum at this exhibition. To me this feels very honest, true and logical. I think Jan van Toorn was ahead of time with this work.
I love how he throws all these big masters on a mathematical pile without actually making fun of it. Of course he is making fun of what all these paintings cost. Almost 40 years later the prices went sky high. But in a way that is not really what it is about, to me it feels like putting it out of context. He makes the master painters more human. To me this poster mocks with the art world without making fun of the painters.
It makes me feel like painting.

Jan van Toorn is a man of the first generation of graphic design. In 50 years he has seen al the revolutions and all the new more advanced options you have with the, let’s say, original or old-fashioned way of printing. Jan van Toorn: ‘The computer is the next phase and is of course an amazing development in the world of graphic design and for a designer to work with, but if I look at the results then I find it very disappointing.’

Van Toorn thinks that the Internet should be or become a medium with visual journalism that frees as well as enriches the reader/viewer. He thinks that a different, new use of language is important for that. I agree with him on this point. If you take blogs for instance, or the Internet in general, you can delete half of it because it is rubbish and has no content. To me it is about balance. People do not read long, dry texts on the Internet. It is about speed. It has to be fast. I think blogs such as ffffound.com are a good example for that. It is an only imagery, no text blog about design. You see a lot of beautiful, esthetic designs, and very often without content. Most of the design you forget instantly. Just nice pictures.

I think that Jan van Toorn despises the Internet because I read that Jan van Toorn is not interested in the beauty or esthetics of images at all. It is mainly and only about the content of the design. What is there to tell, to see or to communicate? As a designer he wants to be more than only the person in between the client and the receiver, he would like to be involved within the whole process.

A nice question I found in an interview with Jan van Toorn on the website of magazine de Groene Amsterdammer (in Dutch) is: Are you designers the mediators that show us reality in life?
Jan van Toorn: Yes.
And we simply have to believe that that is the truth in reality?
Jan van Toorn: Yes. Whether we do it or the church does. 30 Years ago it was the church. Today it is about the people ‘in between’ such as designers, journalists and people who make television.

Graphic design and product design may be present everywhere you go but I think it is art that can show you another truth. I think Jan van Toorn set the standard for graphic design back in the days. All we can do is get inspired.

When we went to this exhibition I didn’t have any clue about who Jan Tschichold was, and I was not really having a wow experience there, until I entered the last room and found a huge penguin on the wall, standing in front of me and staring. I must admit that penguins are some of my favourite items. And therefore I choose this one to further investigation.

The nice surprise is that this particular penguin is the logo of the penguin books and I wondered how that could be, but Jan Tschichold apparently worked for the Penguin Publisher for two years, and he is the one who made the layout and the “Penguin Composition Rules” a little booklet about the typographic instructions for editors to follow in the future.
It’s fascinating that a publisher so old as the penguin publisher is, still is having this label and still is represented on the market. The story of the penguin books is interesting in many ways, and with this goes a whole history of a publisher.


to be continued with: “A 74 years old penguin“, a further research into Tschichold’s Penguin and others by design.

To investigate a designwork, i chose the advertisement-poster „PSP ontwapenend“ designed by George Noordanus in 1971.
When i saw the poster, i liked the spirit and the freedom it shows! It has something light and joyful. At the same time it also has something humoristic to me. The photograph might stand for the new freedom at that time, won from the 60‘s: the possibility to show nudity in public and even the use of it in advertisement.
Further more, the design and composition of the photograph struck me. The image shows a lot of (formal) parallels: the nudity and vulnerability of the woman and the cow and the pattern of darkness and lightness. Also the setting of the woman and the cow show parallels. And in the end, of course, the context of the slogan „PSP ontwapenend“ in connection with the image is important and interesting to find out more about it!

ANOTHER TIME-SPIRIT

The political background of the poster back then, in the seventies (it raised many controverse reactions), is already discussed so many times. So I decided to relate the poster to recent times: living today, I want to reflect on the poster in the context of today, on the combination of nudity with politics nowadays…. continues as pdf

The most intriguing aspect of  ’100 years graphic design in the Netherlands’, out of all the graphics, fonts, posters and publications I saw there, was in my opinion the contrast between two different forms of an Alphabet.
These alphabets, or better Font types, were created by the dutch Graphic Designers Wim Crouwel and Anthon Beeke.
The computerlike and clean structure of Crouwel’s ‘New Alphabet’ and the unconventional and quite controversial looking letter type, made out from naked girls, of Beeke on the other side.
For me Beeke’s style visualizes the spirit of the time when this font was created. It let me think of the sexual revolution, the feministic movement and a general break out of traditional and conventional norms of these times.
But also Crouwel, with his mathmatical looking font, hits for me a certain actuality of the late 60ties and 70ties, as that was the begin of the development of the computer age.

Wim Crouwel vs Anton Beeke

for more on functional versus engagé, read part 2

As a student at the Gerrit Rietveld Academy, I went to the Graphic Design Museum in Breda, together with my class. Their collection included pieces from a decade of graphic design. Next to some posters, you could hear interviews with the designer. Sitting down at the table next to the posters, you could see a built-in television with the images of the interview. This was also the case with the poster that took my attention, namely the poster made by Anton Beeke. He made the poster for a relatively obscure play by Shakespeare named “Troilus and Cressida”. The poster intrigued me, because it showed a recognizable human bodypart yet was still somewhat indefinable. This combination added to the mystery of the poster. Using the information table, I found out a lot of backgroundinformation about this seemingly controversial poster. For more posters link to the Affiche museum

When I was sitting at the table in Breda, I was listening to an interview with Anton Beeke. He introduced himself and I discovered that he was a graphic designer with a lot of experience. He made a wide variety of designs for posters, advertisements, books, magazines, stamps and packaging material. The specific subject of the interview were two posters hanging above the information table. Anton Beeke designed them both for the play “Troilus and Cressida”. The picture was very provocative, because it showed the backside of a naked lady who was bending over, only wearing a horse strap. “Troilus and Cressida” is one of the less famous plays by William Shakespeare. It is a sad story about the love between Troilus and Cressida during the Trojan war. Troilus saw that Cressida was behaving all too affectionately with a Greek called Diomedes. That’s when Troilus reckoned she surely was a prostitute. Anton Beeke tells during his interview that being honest is one of the most important principles for him. He saw the play as tragic and sexist and thought he should show just that on his poster. Unfortunately this point wasn’t clear for some. Especially the so called Dolle Mina’s, a feminist movement during the 1960’s, were protesting against the poster.

Links: Trojan War, Anton Beeke[image], Troilus and Cressida[image], Dolle Mina[image]

I didn’t know what to expect when we went to the Graphic Design museum in Breda. But when I started at the exhibition about Jan Tschichold I was happily surprised! Actually I liked almost all his work that was shown, the beautiful compositions of form and colour. The work is simple and complex at the same time.
The posters were handmade; you could see the sketches of them and little mistakes or changes in the original version.
I loved that, because it was to me more a painting than a graphic design. You could see the playing of the artist with these forms and colours.
I chose for the poster “Die Frau Ohne Namen” as my favourite one, because it is a beautiful combination of film stills, shapes, line and colour. The triangle of the hat of the woman comes back several times; you see the movement of the train, as it comes out of a tunnel, which gives also the idea of a movie, which is projected. The addition of the colour red makes the image powerful and clear. To me it is a much better film poster than you see today, considering that it is an autonomous artwork.

So shortly said a very strong and beautiful film poster!

Tschichold’s posters interest me the most of his whole oeuvre, so I made a little research about his pictorial posters which you can read in this linked pdf “Jan Tschichold and his pictorial posters“.

* *
To choose an item in a graphic design museum with which I felt a particular connection wasn’t the easiest thing to do. I am able to see the beauty or the richness of a composed design, but usually it doesn’t grab me like for example a painting can do. In order to do find a reason to be there, except of looking at nice images, I tried to search for a design with which I did feel that personal connection. In the end I choose an item that is as general as it is personal. Our old fashion outdated but beautifully designed Dutch guilder. The paper money that when we look at it nowadays looks more like the monopoly money we used to play with as kids. But it was no children’s game at all. It was the last design in a series of national currency. Maybe it is some sort of melancholy for a time that has past on pure patriotism. In any case I love the design that R.D.E. Oxenaar made. It is the clearness in design, the beautiful intense purple color and the nicely composed graphic elements that intrigues me when I look at it.

But how do we come from a subjective preference to a little history of Dutch banknotes design? This is what I wanted to share with you.

Out of three designers that were asked by the Bank of the Netherlands in 1965 to sketch and design a new series of banknotes, R.D.E. (Ootje) Oxenaar was picked to execute. A tumultuous journey in the world of the printing works was about to start. In the playful way that Oxenaar made his design for the Dutch guilder there seems to be a lot to discover. Did you know that…

* he did put in elements that were accessible for blind people and was the first in the world doing this?
* he hid some personal elements in the banknotes? Like his own fingerprint in the hair of Baruch Spinoza on the 1000 guilder bill and the rabbit of his girlfriend in a watermark.
* Oxenaar underlines the fact that the lighthouse on the 250 guilder bill has something of a phallus symbol, but that he mostly uses it as a symbol of safeness, as something that is watching over the dikes to protect us? A link to the 250 guilder clip on You Tube

THE NEW STANDARD

In a book about the history of Dutch banknotes design I read about the struggles and the slow development stage the design process tended to stay in. Then I read an interesting lecture of Oxenaar
that he gave at a design congress in 1987. read this all in the linked pdf

Mijn zoektocht mislukte De link tussen beide teksten, die eerst niet helemaal duidelijk was, heb ik wel gevonden. Omdat we in een tekst elkaar altijd iets duidelijk proberen te maken was mijn laatste boek het meest heldere boek dat ik in de kast zag staan. Het boek bevat allemaal verschillen ’dingen’, dat is  bovendien ook de titel van het boek: Dingen. In dit boek zie je bijvoorbeeld een ontwerp van een beker. Eronder staat in zes verschillende talen de betekenis van de afbeelding plus de manier waarop je het woord uitspreekt. Toen ik dit boek ontdekte, kreeg de zoektocht naar mijn televisie opeens heel ander perspectief. Ook andere mensen zijn geobsedeerd door objecten, door beeld. Dus dat andere perspectief is de fascinatie voor vele mogelijkheden van communicatie.

cat.no. 772.9-cat-50

keyword: beeld

“things as they are” is a book reflecting photojournalism of the last 50 years.
it is a documentary about the development and change in this specific genre, but also very useful as an overview of of social, political and enviromental topics, concerning the media in this timeperiod.
Its definition as an artbook functions, because it is dealing with the medium photography itself, aesthetics, how they change, but also with the investigation of reality and how it is and has been shown to us.
It’s great flipping through it for the matter of inspiration, information, investigation, interest and the aestetical experience.

cat.no. 761.6-pan-

keyword: overview

you should not pick up “guerilla advertising” if you don’t have at least an hour to flip through this book.
it is reporting about advertising campagnes of various kinds.
numerous firms and organisations (e.g. nike, addidas. mcdonalds, the protestant church, the united nations, amnesty international, unicef or oxfam) with different approaches such as provokation, investigation, simply advertising or social criticism are represented in this book.
the methods are new; investigation of space and the use of human habits in western society are part of the adverting strategies.
there is several opinions about the capitalistic aim of advertising itself, but in my point of view is this book dealing with a lot more than only the selling aspect of it. definately worth a glaze… or two.

cat.no. 754.5-lue-

keyword: overview

The choise of projects, which are presented in this book is very various and reaches almost any kind of design. Many international designers are introduced with their latest works.
A lot of the projects are highly conceptual and touch the blurry spaces inbetween design and art.
I found the title “design and the elastic mind” very appealing in opposite to the cover, which is rather scary.
Therefore I posted a picture of Elio Caccavale’s project “Utility Pets”.
He is concerning himself with the verious effects, that interspecies organ transplantation might have in our lives in the not-so-distant future.
The tools he invented, presented on the picture, are supposed to generate an intense contact/relationship inbetweeen the donor (in this case the pig) and the receiver.
From the upper left to the lower right:

- Smoke Eater- Toy Comunicator- Memento Service- Comforting Device

cat.no. 772.9-ant-

keyword: overview

Excavating the library, looking for pyramids, lead me to a late 60´s representation of posters by the graphicdesign artist Milton Glaser. The choise for this book is solely based on the cover graphics and has no other connection to the first book selected, though it seems that the facination for pyramids and their monumental quality are shared by many designers regardless of the time or designfield.

The size of this book (A3) is  in my opinion very well adapted for displaying these incredible handdrawn posters. Every page is a poster and the more you look into them the more you see.

Bob Dylan poster 1966.

cat. nr: 754.1

keyword: pyramid

This letter I want to attach to my last messege about identity in a street signs. For the second time I’m using this book, which you can also take in a library. This time I made a selection of posters made in different countries, but for the same movies. My thought was about the possibility of existance of different schools of postering. This posters, that you can find below, were made in the time when there were no internet for sending files with information and designer or artist had to improvise making a new masterpiece for the public. But this problem had made movie presentation even more interesting in different countries. Each country had added something special, non cliche. So, enjoy, and thank’s for your attention.

cat. nr: 754.1-keh-1

keyword: identity

It was big….impressively big. That’s why.

Maybe it wasn’t fair for the other books, because this book was also on a ‘special’ place. It had a place of its own as if it was more valuable than the others.
It’s not that I’m a shallow person, but it just caught my eye because of its physical appearance.
I think the pattern on the outside was disastrous by the way.

This book is about patterns. I became really fascinated about patterns, because it seems to bet hat everything becomes a pattern as long as you repeat the shape, form, act or colour over and over again. This is also how patterns become part of our life. Interesting

…At least I thought so

cat. nr. : 701.9-sch-1

keyword: repetition

This book shows movie posters from the last 60 years. Just like rock music posters they are trying to give you an idea of the atmosphere of the movie. Most times you will already get an answer on the question: Is it an action movie? Romantic movie? Comedy? Action movies posters have a black background with a guy with a gun on it. Romantic movie posters have a white background. Horror movie posters are hysterical.
Interesting about the book is the way they ordered the book, by country. You can really see the difference between for instance east European film posters and France film posters.

cat. nr: 754.1-PED-1

keyword: time

I was always very into illustrations i decide to looking for some book about that. I found one called “Illustration now!” by Julius Wiedemann. I have to say that i was quite disappointed, because i can’t found a lot of nice pictures in this book. Most of them was far from my taste.
Anyway there was few artist which works i really like. I have to
distinguished here Paula Sanz Caballero, Michael Sowa, Yihsin Wu and Graham Roumieu. I would like to present to you work of the last person. Graham Roumieu is  Canadian illustrator which was working with many famous newspapers(e.g. New York Times, Wall Street Journal, The Washington Post). His works made by watercolor and ink has kind of bitter-sweet atmosphere that i really like. He describe himself like that: “I’m not a particularly religious person but sometimes I wonder if what I am doing with every little absurd scenario I draw is really laying down the blue print for my afterlife. I also wonder if I should work in a better-ventilated space. Either way I am quit scares. I use that in my work too.”

cat. nr: 758.4-wie-I

keyword: illustration

Some years ago I found in internet journey letters by Moskow designer Artemiy Lebedev (tema.ru). There was one thing I interested in: road signs, street signs, signal lights that surround us everywhere we go, but with national identity. So, last week I found in a library book, called 1000SIGNS, about same things, but with bigger collection of sign pictures from all over the world. I found it very positive and interesting, that, for example, toilet signs can look different and at the same time tells something special about the country or society they are from. I can’t add any other comment, you have to see it.

And there are also some funny signs about dogs and…

cat. nr: 754.9-mus-1

keyword: identity