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Archive for April, 2009


unconditional brand communication


Wednesday, April 1, 2009


you should not pick up “guerilla advertising” if you don’t have at least an hour to flip through this book.
it is reporting about advertising campagnes of various kinds.
numerous firms and organisations (e.g. nike, addidas. mcdonalds, the protestant church, the united nations, amnesty international, unicef or oxfam) with different approaches such as provokation, investigation, simply advertising or social criticism are represented in this book.
the methods are new; investigation of space and the use of human habits in western society are part of the adverting strategies.
there is several opinions about the capitalistic aim of advertising itself, but in my point of view is this book dealing with a lot more than only the selling aspect of it. definately worth a glaze… or two.

cat.no. 754.5-lue-

keyword: overview

Short and shitty: A comment on the discovery of vorticism


Wednesday, April 1, 2009

When browsing the exciting digital world that is the library catalogue I came across a title containing the evocative, mystic word… vorticism. Conjuring up images of covert religious sects full of sinister hooded eidolons walloping around subterranean crypts. Muttering arcane, paeanistic assertions filled with astonishing amounts of radiant, completely redundant verbosity. These esoteric figures adulated to the apotheosis of the vortex.

Not completely to my surprise it was nothing of the sort. It turned out to be something rather less inclined to cliché’s and more inclined to paintings.

cat. nr: 705.8 cor-1

keyword: develope envelope

Time identity in photography


Wednesday, April 1, 2009

While I was looking for the book, which could give me some materials about identity, I found, that there are not that many books about photography in our library. So, I decided to stop on this History book, which includes photos from 19th-20th century. I have chosen a portrait genre. But I found that it’s difficult to talk about this topic objectively, showing just a few examples. The idea was to show changes in society, that led to the changes in photography also. Not only technical innovations had influence on it. I can say that now we have a good material, good inheritance, that we can use in our work. And, of course, our present time has it’s own identity, interesting, what kind of changes it will leave after.

book no: 761-WAR-1

keyword: identity

Humans


Wednesday, April 1, 2009

we are humans…

humans who are creating…

creation is an human action…

humans who are destructing…

destruction is an human action…

creation and destruction

thats human, thats us…

-twom- I

keyword: playground

is it a sandwich? what is it?


Wednesday, April 1, 2009

“Vorm van sculptuur” is on mine opinion a sculpture about sculptress like Marenne Welten, Anne Auloos, Inge van ‘t Klooster, Mia Trompenaars , Melanie de Vroom and Marenne Welten.
It’s a collection of small books form each artist.
Based on what i am seeing from the inside and outside of these small books,
i would say that they are showing fragments, details, sketches of the works.

The most interesting picture of the work of Anne Ausloos is for me one of her paper works from 2009. The reason why this photograph is so interesting to me, is because it brings questions and the form is funny.
what does the object represent? is it solid, is it edible, is it a sandwich?

if i talk about Inge van t’ Klooster i am talking about the most not attractive works of the whole group. i am basing this sentence on my taste and not on the quality of the work. the reason why i don’t find it attractive is because the massiveness and the darkness of the work. The Virtual work that she made with Martin Riebeek called “Between you&me” is interesting to me because it’s an outside platform for digital art. I think that this is a funny way to involve people in art. You could say that it’s performence art.

Anne Ausloos, 2009

Inge van t’ Klooster and Martin Riebeek

cat nr:726.8

keyword: best

Safety first


Wednesday, April 1, 2009

If there’s one thing that is always important it is safety. Trust me I know. If there is one thing that is taken for granted it is safety. trust me, I know. but does anybody ever listen. No! I’m too old to make any sense in this modern world and heavy iron locks are not enough in a digital age as ours. trust me, I know…

cat. nr. 777.1-era-1

keyword: wisdom

Why a tattoo?


Wednesday, April 1, 2009

Tattoo’s have been a trend for centuries. For some people it can even become an obsession.

Why would you choose to have a tattoo and what would you be interested in to have scratched into your skin permanently for the rest of your life? That are the questions you should ask yourself before you go to the shop and have a tattoo.

Some people choose to have a tribal, some an oriental drawing all over their back, but why do they choose that and what does it add to them as a person?

For example, a friend of mine has a tribal which he got when he was 16years old. Now he is 27 and he doesn’t like it anymore. So why did he have it actually? Because of the fashionable trend at that time? Or thought he would be cool? I don’t know, but what I do know now is why I had my tatoo. At first I just liked the image but now it has a meaning to me. I choose to have a chinese dragon and I have it on my chest. To me it means that sometimes I have to spit some fire.

I think most of the times a tattoo could emphassis the karakter and individuality of a person, even when it’s something that’s not even meaningful to them. This is why I choose this book.

Cat nr: 7464

keyword: individuality


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