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Plaster My Emotions to the Surface


Sunday, February 26, 2017

I like to own a piece of design from Memphis group design studio.
A piece of design from Memphis group is a shoe.
A shoe is from Adidas.
A shoe is covered in a Memphis group surface. 

Adidas ZX9000 Memphis Group
Adidas ZX9000 Memphis Group

The many times I’ve been visiting the Stedelijk I always end up at the same part of the permanent exhibition. The Memphis group’s furniture and lamps. The reason for my interest is not the actual artwork but rather a particular colorway.

A couple of years ago I was in Berlin on the hunt for some new sneakers. I found myself caught in-between big names such as Adidas and Nike.

What I would like to answer with this essay is if Memphis group this day managed tipped the scales in favour for Adidas (ZX9000 Memphis Group) just as a matter of style? Or was it actually the essence of capitalism in the shape of a surface.

Is the shoe an imitation of an artwork or actually one by itself? If you plaster a stone with a Picasso painting is it then not still a Picasso painting?

This depends on your point of view, what did you lay your eyes on first? When I found interest in the shoe covered in the Memphis surface we have to keep two aspects in mind. First: I did not know that Memphis group was behind the design. Second: I did not know what Memphis group existed.  All I had in my mind was a wildly designed Adidas shoe that was like something I had never seen before.

I brought my piece of Memphis covered Adidas mock-ups back home with me. I like to view them as a piece of art, hence I have not been wearing them until this day. They are still in the same shoe box I bought them in, resting in the archive of my parents basement to be looked at but never worn.

 

Memphis Group
Memphis Group furniture

I like to own a piece of design from Memphis group design studio.
A piece of design from Memphis group is a shoe
A shoe is a piece of art from Memphis group
I would not step on an artwork from Memphis group.

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