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The unimaginable is what keeps me exploring


Wednesday, November 29, 2017

IRIS VAN HERPEN

 

The first time I saw 3D Prints I was doing an internship at a design studio. I was fascinated by the complexity it allows to generate, where your imagination is the only limit to create any shape. I wondered what the future of the way we make things would look like and how would that affect our lives. What kind of products will we produce?

 

I was intrigued by the shapes of the dresses exhibited at “Change the System”, and found out that Iris made an entire collection using mainly umbrellas sticks, and that  she uses a lot of 3D Prints in her collections. She spends a lot of time experimenting and researching new materials before start making, combining craftsmanship with the use of new technologies. She also collaborates with many people from other disciplines and incorporates new inputs, which I think is essential to develop new ways of making.

I question to myself what are the possibilities of fashion and technology.Why can’t we wear machines, organic tissues, sculptures? Materiality is changing as we develop new tools and materials, and so is the way we appreciate what we produce.

FAST FASHION

 

Fast fashion allows people to buy fashionable outfits inspired by the latest trends  and get them for a very low price. Mainstream consumers are now able now to afford new things with a very short life span.

Consumption has clearly a very deep influence in our society, and buying clothes now responds to a wish more than a need: we no longer buy because we really need it, we consume because we wish for it. We are involved in a cycle where trends go faster than ever, and hard to keep up. The quality is not important any more, it’s rather how fast it gets to the shop what matters.

Most focused on what we desire  than what we need, fast fashion takes place as the opposite of creative and original pieces. In a way is about copying what is analysed as trendy, producing it as fast as possible to replace the previous trend.

The process of  obsolescence of the garments are already planned from the beginning: it’s meant to replace the old season and attract new purchases.

This process not only creates a massive amount of waste, but also an overconsumption of low quality products that are made under horrifying work conditions.

SWEATSHOPS

 

Retailers sell products that are being manufactured in undeveloped countries, where the labour cost is very low.

The globalization of the free trade world market enables “race to the bottom” situations. Sweatshops are the best example .Contemporary slavery is the most accurate definition I can imagine for the factories that host the poorest workers of the world.

The catastrophe in bangladesh, 2013 is the most horrible example: an eight floor garment factory building collapses killing massive amounts of peopl. It was the deadliest garment-factory incident in history.The conditions under which they were working were so immensely deplorable that it had to get to this catastrophic point to raise awareness.

It is no longer a secret that the large retailers are producing not only more waste than we have ever seen before, but they are competing for lower production costs in order to set low prices in stores. A large percentage of our waste are textiles that are unfashionable are being thrown away and replaced by new low quality ones each season.

3D PRINT

 

We are starting to become aware about where is what we are consuming coming from. Where, how and by whom was produced is becoming more and more relevant. I strongly believe that is of mayor importance to ask  that question and try to understand the mechanism of the chain production and global economy dynamics. I see an urge to create new, sustainable and better quality products.

 

I think 3D print and other technologies will disrupt the production chain in a positive way.This way the  consumer will be  more involved with the idea and the production process of the piece that what she/he wants to wear.

Changing the way people make their own garments and making accessible and easy to do,  will also change the way they relate to their clothing. There will be more appreciation and another type of value to our possessions. It will also allow us to express our own identity through original and valuable pieces. We won’t look for images to buy, it will come from our imagination and more honest desires.

 

Which materials and tools can we bring into fashion that would change the way we produce and consume? WHat will technology allow us? It is interesting to use it not only as a fashion accessory trendy for a season, but a useful, high quality and long lasting product.

 

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