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dis play


Friday, May 15, 2015

 

who inspires you?

she asked

who?

I thought…

what?

I thought then…

meet this person and get inspired

make a work out of this experience

she said

and so I met a fashion designer

young man

very pretty

he said that fashion is like a colouring book

we have certain outlines and we have to fill the ´surface´

and then he said a lot of other thing, too

and made me pay for his coffee

and then, biking through Albert Cuypstraat, I was thinking of the colouring books

and about what it is, that we are filing the given shape with

finding:

Yamaha

Pepsi

24

N-power

Avis

I love sport

Fedex

Virgin

Bronx NYC crew

Alpinestar

nike just do it

WELLA PROFESSIONALS

keep calm and swag

avatar

dr.Oetker

clothing is a billboard

I understood

a display which is touching every single corner of our lives except the shower corner

and then I thought further what makes us want to proudly wear a company logo on our chests and how could we make a use of this display that we are constantly wearing

and then I did not know what to do for a while

and then I knew again

I made a plan to make a comfortable universal sweatshirt which will have a displaying function beside the warm keeping, protecting and covering one

what would I fill the surface with?

what surface?

I wondered

and so I bought a surface

blank, grey sweatshirt

I decided to make a use of the existing shape of the sweatshirt and challenge the idea of temporary and replaceable advertisement on it

but how?

I thought

Removable sleeves?

but how?

adding a zipper?

or a velcro?

zipper

and so I added a zipper on the sleeves and by doing so, I allowed the printed advertisement/ promotional element to be easily removed or replaced by another one

I made a list of small businesses that I really truly want to support and promote

I gathered the logos of all of them

 

2mala1 mala kopie

 

the print will come on the sleeves

I made another decision

but how?

screen print?

okay

the screen print studio works on the base of appointments

you must discuss your idea with the screen print assistant first

then an appointment is made

attention: it sometimes lasts over two weeks

you start printing with the assistant

hopefully you can work independent later

costs

yes costs…

no

I am not going to screen print my logos

what else can I do?

transfer print it

of course

I printed my logos onto a specially coated transfer paper

then they were applied onto textile under the heat press

and there it was

logos on my sleeves

I looked at the sweatshirt in my hands

I wanted to wear it immediately

and I did

and it felt good

but it did not feel good enough

so I took it off and looked again

and after some time I wrote down

70cm metal zipper standard + another sleeves + velcro pocket question mark

and then I went to Jan

and made another pair of sleeves

black

I put transparent, removable pockets on them

and I like them a lot

and then I looked again

they told me I have to look and reflect on my work during my process

so I did

I reflected

and I asked myself

what is it that I have now?

sweatshirt design?

yes

and what else?

and then I started my analysis

see here: video

 

 

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