This is a work created by experimental jetset. I chose to write about this work because I find it very genious to make something like this. It really is a new way to make a print on an A0 size. It fits in the corporate identity they made for the Stedelijk Museum. They had to make this corporate identity in just a few months within an extremely tight budget. They had to be ingineous with the prints, beceause they didn’t have enough money to print lots of posters on A0. At the same time, this way to show large print works, is so easy you could do it yourself at home. They also used thin coloured paper to print some of the folders on, and found a way to fold the letters they send so you don’t need an enveloppe anymore. It all worked out very nice, and fitted in the budget. This A4 solution is cheaper, easier and economic, friendlier because it doesn’t need huge printers and big rolls of paper to achieve the same result.
Sunday, September 18, 2011