So, where is actually the Stedelijk Museum ? I don’t know Amsterdam very well. I live here for three weeks now and I’ve never been in this museum before. Also I had never heard of Wim Crouwel. When I was there in the museum, I was looking for something that I could recognize. Something that gives me a feeling of tranquillity. Something that makes me happy, inspires me. But It was more difficult than I had expected.
All of the works, all posters were so straight. Everything seemed so finished, so correct, so perfect. All straight lines and letters were at the right place. It scared me a little. I couldn’t look at it for a long time.
Right in the middle of all these posters on the wall, there was one that was different than the others. It gave me rest. The wild brushstrokes in between all these straight graphic lines. The straight lines which all fit in the same grid. But the wild lines gave me a feeling of recognition.
I stared at it for a long time. It was the signature of an artist [x]. I began to think. All posters at the exhibition were made by the same designer who used the same graphic grid. This posters must be made in the same grid too. But does the signature also fit in that model? Or was this an exception to the rule?
It’s a good thing for art or designwork to raise questions.