What do you see when you look at a book for the first time? Is it the title? Is the typeface on a cover? Is it color? Alternatively, material? Why do we still print books if we have internet, computers, e-books, tablets and phones, some of which have a screen of a pocket book? Well, in fact, because we still need a physical medium. It is notably hard to predict the development of technology. Fifteen years ago we could get a DVD exhibition catalog or indeed a movie. It would be a modern and bright solution, maybe quite fashionable.
People who are questioning the need for printed books assume that it is easier to read from digital sources. Furthermore, It is simpler to carry, and the digital book does not require physical place. Nonetheless, why do we need a material text? ‘The book, if properly designed can last more than five hundred years’ – says Irma Boom. However, digital data can probably remain longer. Though it is the feeling that makes the book unique. It is the design transformed into a three-dimensional object.
Xerox Book (1) and Seth Siegelaub: Beyond Conceptual Art (2)