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"teleac" Tag

Wim da Vinci

Monday, November 14, 2011

This is a cover design for a brochure of the Teleac, made by Wim Crouwel. It remembers me of when I was a kid and I saw for the very first time an Italian 1 euro coin. On the coin you see the Vitruvian man, made by Leonardo da Vinci in 1487. It shows de measurements of the human body, so he found out for example that the length of the outspread arms is equal to the height of a man, and that the length of the hand is one-tenth of the height of a man. The drawing itself is often used as a symbol of the essential symmetry of the human body. The drawing is based on the ideal proportions of the human body. The drawing was inspired by Vitruvius, who was an ancient Roman architect. He described the human figure as the principal source of proportion among the Classical orders of architecture.

It might be too much honor to Wim Crouwel for comparing him to Leonardo da Vinci, but I think that both of them have a certain accuracy and precise. Wim Crouwel worked with grids. He used them as a tool so that the drawing was in correct ratio and perfect proportions. If you look at the drawing of Wim Crouwel you could see the same; from one point of view you can always see a circle in the middle of the square. I think the drawing fits the meaning of the brochure perfect. I like this drawing because it’s so geometric, It looks architectural, industrial and above all very modern.

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