Designblog

Grey is everywhere. Grey is the sky, the concrete of buildings, the street and its tiles, the walls of the room I am now sitting in, steel linings of windows, many pieces of clothing, the hairs of aging people –

There are many shades of grey, colder and warmer ones. Grey can be defined as the colour between black and white. It can also be seen in a slightly more abstract way as colorlessness, being undefined, without character.

Several definitions of the word grey are:

• Without interest or character; dull or nondescript
• Not accounted for in official statistics
• (of a person’s face) pale, as through tiredness, age or illness
• (of the weather) cloudy and dull[1]

What all these definitions have in common is that they, in some sense, refer to an absence. It is the absence of color, of character, of definition – it is a lack of capacity to be interesting.

So why would anyone ever choose the color grey for something they made? Would this then be for the object to go as unnoticed as possible? Would it be to suggest neutrality?

THE BOOK

I found a book in the library that was completely covered in grey. The grey enfolded the text and the images that were inside, also filled the empty pages in between. The sides of the pages were grey, as was the cover, so that the book looked like a tile.

It was called “Power?… To which people?!”. It was a book about the Dutch artist Jonas Staal and contained a collection of essays and images related to the work of this artist. The graphic designer was called Laura d’Ors.

The greyness of the book was so dominant that I could not get past it. Although the content seemed interesting and I was somehow

tempted to read some pages and look into the images in detail, I mostly kept turning it around, covering my eyes in the grey that was all over.

I think the grey put a kind of silence around the book that made it into a very solid object. It was such a big visual decision that it forced me to relate to it

before relating to the book itself .

I found myself just flipping the pages in search for more grey, tracing the surfaces that I found with my fingers. I found the colour was also very present in some images in the book. Because of their connection with the cover that had struck me, these images stood out to me more than the other images that were in the book.

It took me a while to realize that the text was written in the same grey. Contrasting with the white background, it looked somewhat darker. I only realised its greyness when there was a big symbol placed next to it in the same colour.

THIS GREY

So what was the grey of this book exactly like?

I think a picture will never show the colour right as I saw it. It was a cold tone, with some hints of blue in it. It reminded me of the Rietveld grey, the colour that is used to paint the walls of the academy. It had the same natural and deep, yet cold quality.

Still, it was different from the Rietveld grey. It seemed less accessible. It was not a colour you could walk into. It was not a colour you would put on a wall. I think it was less green than the Rietveld grey. It was a bit darker as well.

WHY?

To come back to the question I posed earlier: why would anyone ever choose grey for something they made?

In the case of the book there are two aspects of the choice. The first one has to do with the excessive use of the colour. If another colour, for example green, would have been used in the same way that now grey was used, this would have equally caught my attention.

Now, let’s imagine it was green; what would this then result in? I think I would have thought that it would be a book about nature. Or imagine it was red; what kind of associations would that give? It could be about violence, love, blood…

The encapsulating of a book in one colour the way it was done here, immediately results in questions from the reader: why is it like this?

So why then did the designer choose grey? This is a hard question to answer, because associations with grey very often relate to backgrounds, such as walls and skies. Seeing it in such a prominent position where it is taking a lot of attention, is confusing.

Maybe that’s exactly the reason why she chose this colour – it is an anti-colour; like I said, a kind of absence. It puts the book into a background and by that enfolds it in the greyness of the world. It becomes part of the sky, the concrete and steel. It doesn’t have a colour to speak, it has a colour to be. To be a thing.

[1]Oxford dictionary

Jonas Staal: Power?… To Which People?!. design by Laura d’Ors, Rietveld library number: staa 1

Choice, Cover, Sound. What can I find? Books, Visual, Design Why should I choose this one? Well. It wasn’t easy at all. But it was at the same time. operating 6 different words, which are never combining on the same title but can be easily associated with one single cover.
That was the idea. That was the choice. That was the start and finish point at the same time.
“Why not?” – that is the title for the third book I took from the library. The name that matches all of three chosen tags. If you start to Google it with "why not.." you will immediately have few options
Why not design,
Why not associates?
Why not" and "why not both".
You will also find website called WhyNot which propose "How to Use Everyday Ingenuity to Solve Problems Big and Small" or
Why Not Eat Insects? Or
Why not build more Schools Without Walls?”
Why not take up knitting again?

Sex and intimacy after 60: Why not both?
Why not kill two birds with one stone and send IRS to Gitmo?
Dogs on trains? Well, why not?
Why not be a naive?
Why not to swipe your girlfriend's skincare?
SO when I was googling in the library by hand, touching, looking for something special, taking, putting back to the shelf, searching and exploring and when I saw the perfect book for that
I had no more doubts – that was the right one.
That is funny, you don’t care actually what you will read about. Just simple choice of a book, as a subject, as a thing, as a piece.
Ask “Why?”, think “Why Not”? And take it!

Rietveld Library cat.nr: ?

There is a Synesthesia exist.

As for information from the Wiki difficulties have been recognized in finding an adequate definition of synesthesia, as many different phenomena have been covered by this term and in many cases the term synesthesia (“union of senses”) seems to be a misnomer. A more accurate term for the phenomenon may be ideasthesia.

According to Richard Cytowic, sound ? color synesthesia, or chromesthesia is “something like fireworks”: voice, music, and assorted environmental sounds such as clattering dishes or dog barks trigger color and firework shapes that arise, move around, and then fade when the sound ends.  For some, the stimulus type is limited (e.g., music only, or even just a specific musical key); for others, a wide variety of sounds triggers synesthesia. I’d like to have it. How is it to feel the sound with the color, or drawing with the sound?

Sound often changes the perceived hue, brightness, scintillation, and directional movement. Someone can see music on a “screen” in front of his face. Deni Simon, for whom music produces waving lines “like oscilloscope configurations – lines moving in color, often metallic with height, width and, most importantly, depth. My favorite music has lines that extend horizontally beyond the ‘screen’ area.”

I pretended being an synesthet while I was touching hundreds of books on the library’s shelves. I would like to see in all of this pictures a sound. To feel that the title of the book I chose is not a trick, and design made by machines is truly loud and 3-dimensional. Is it?

Are you dying to get your hands on a book? How you can choose the only one from thousands titles on the bookshop shelves? To search books by authors you’ve enjoyed in the past? Isn’t it boring? Look for a “Keyword”. Does it really work like that? Imagine that you are in the restaurant ordering a dish you’ve never tasted. What’s then? You can explore the ingredients, take a look at the picture. But still you can’t smell it or  touch it. With the book – it’s not the same, actually. Real book has it’s own aroma, touching feeling and the sound. That makes it almost a dish you can try before you order and pay.

Narrow down your stack. If you would rather have book 1 over book 2, put book 2 back. Keep doing this. If you would rather have book 3 then book 1, put book 1 back, etc. Try to feel the quality of paper, the smell of typography, touch it as you choosing a fruit or music instrument. Fall in love with it’s cover, play on it, feel it’s life. Deep sound from book’s cover will make you want to take this book to your hands again and again and again. And it will not be quietly collecting dust in your house.

Touchable Sound [audio:https://designblog.rietveldacademie.nl/wp-content/uploads/2013/04/MZ000006.mp3|titles=MZ000006]

Rietveld Library cat.nr: 775.2 vri 1


On my way to the library I didn’t really know according to what I am going to pick a book. I was confused. But the minute I stood in front of the library I saw in the corner of my eye a small, old and weird looking book that looks a bit hand made with metal binding and a distinct old brownish color. It was just lying there, alongside the brand new and fancy art books.

When I reached for the book I noticed that it’s even in worse shape then what I imagined, I looked at the book cover and I saw it’s a book about design and research. Then I flipped a few pages and discovered that some pages are a bit torn and with many pockets and inner plastic pages with plans of some sort.

I lent the book and started thinking – Why did I pick this book? Was it there for a reason?

I have never seen anything like it before. I am fascinated by my new discovery. Maybe we really should judge a book by its cover?

Rietveld Academie Library No: -struny- 3,- 9756