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"a priori" Tag


Eye-catching choices


Thursday, December 3, 2009

The intuitive search mixed with subjective yet logical decisions has now became my little tradition. This time, my decision is to find a book concerning New Media. This is my a priori statement:

THE ‘NEW’ TAG + ART = VIDEO

I devote myself to the act of searching.

My eye is now attracted by another eye, stearing at me from the close up picture on the cover of the book. Its grainy texture seem to have a hidden message of not being the normal photo but the film still from the video. The Fast forward title can be associated only with this particular medium ( the era of fast forwarding audio tapes must have been long forgotten by such a contemporary looking eye from the cover). I’ve found the right book. Now, how can I connect it with DESIGN?

1. Subjectively:

• The ‘NEW’ TAG IS A BRIDGE - I like to look for new trends both in art and design.
• My choices are made through the VISUAL ‘ATTRACTION’

2. Objectively:

• The book was intentionally DESIGNED to make the VISUAL ‘ATTRACTION’ even stronger.

Every random opening of the book will attack my eyes with a great number of film images, shoot after the shoot. I’m totally amused. Nothing more exists except for me, the images and the big eye watching me from the cover.

Rietveld Library Code: 708-4 urb1


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