Designblog

The intuitive search mixed with subjective yet logical decisions has now became my little tradition. This time, my decision is to find a book concerning New Media. This is my a priori statement:

THE ‘NEW’ TAG + ART = VIDEO

I devote myself to the act of searching.

My eye is now attracted by another eye, stearing at me from the close up picture on the cover of the book. Its grainy texture seem to have a hidden message of not being the normal photo but the film still from the video. The Fast forward title can be associated only with this particular medium ( the era of fast forwarding audio tapes must have been long forgotten by such a contemporary looking eye from the cover). I’ve found the right book. Now, how can I connect it with DESIGN?

1. Subjectively:

• The ‘NEW’ TAG IS A BRIDGE - I like to look for new trends both in art and design.
• My choices are made through the VISUAL ‘ATTRACTION’

2. Objectively:

• The book was intentionally DESIGNED to make the VISUAL ‘ATTRACTION’ even stronger.

Every random opening of the book will attack my eyes with a great number of film images, shoot after the shoot. I’m totally amused. Nothing more exists except for me, the images and the big eye watching me from the cover.

Rietveld Library Code: 708-4 urb1

The action is quick. The ‚NEW‘ tag directs my steps to the transparent shelf with the top new boks in the library. The first book that I see has:

- yelow background cover
- big, white and fat number 79
- long list of black titles, each one written with the different font
- straightforward title Seventy-nine Short Essays on Design

Everything is clear now, this must be the book on design ( I reassure myself that it belongs to the industrial design section), therefore fits for the project. I look at the hopefully new publishing date, and this is the only dissapointing moment: 2007. I can‘t find any newer design book on the top new books shelf. The title of the very first essay sais: Warning: May Contain Non-Design Content. If the librairians would read all the books they get, how should they react to such statement? What the amount of the Non-Design Content would move the book out from the design section? What date would put it out from the top new books shelf?

Non-Design Content

Rietveld Library code: 770.6-bie-1

I choose an ugly black book named Afval toekomst (waste future). It looks totally different than the other books and it feels strange as I touch it because the cover is made of a material that I can not call by name. Maybe it is rubber but I am not sure. The colors are very dominant and aggressive, black and a red title. I really like the design of this book. It is not usual. The weird material fits perfect with the title of the book. I also like the way how the pages and the cover are bound together with pins. The cover is open at the side (like a sandwich). If the cover was not so strange I never would rent this book. Now I have this book I realize that it is a very special book with a great theme and it is a lot of fun to read.

Rietveld Library code: 772.9

The book that attracted my eye hold the promising title „The new textiles“ and can be found in the library „Textile“ section. Although the word „new“ is no longer valid as it refers to the 80’s and early 90’s, the book could still – through its vast range of images – nurture my curiosity about the possibilities of the textile and its value as the work of art. The traditional textures are treated as abstract objects, out from their usual use and the common field of associations. One can find the textures wrapped, stretched, broke into pieces, collaged, melted in the high temperature, or replaced by materials not considered as textiles in the traditional sense: papers, wires, needles, glass etc. All those actions broaden the sense of what textile can became, especially when it becomes an work of art.

'White Arc 3' Akio Hamatani 1983

Catalogue Number: 779.0 col 1

The cover looks very old fashion. The whole page is filled with a black and white photograph. On the photograph we see a street with a television. Next to the television are magazines and above the television are newspapers. It is garbage, waiting for the moment that someone picks it up but we all know that never will happen because its old news and nobody cares about it. It gives me the feeling that everything is waiting for its death.

The world of mass media goes fast. At the same moment that we look at the street with the television we realize that the owner bought already a new version of it. From that moment the new version is waiting until it will be dropped at the street.

And so the cycle goes on.

The word of mass media goes fast. It makes us believe and manipulates us. It decides for us how we see the world. The cover of this book is very strong because the message is clear. It is all about being and being new.

754.7

“subjective library” images and flickr tag-cloud

Read the reflections of A and C group’s journey into the Rietveld Library’s Design and Art section. This journey to investigate, made our fascinations, preconceptions and hidden desires manifest. How does a subjective book choice create a personal mirror and leaves traces of tags, connecting Design to Art, exposing autonomy in both.

Read about the subjective, open and intiutive first book choice from the Design section of our library. Wonder about the tags connected to those accounts. Follow the continuing story as a second book is selected based on those tags created. Witness the third posting in which those sets of tags lead us from Design to Art. A move that forces us to reflect upon the connection between them both.

Follow the continuing accounts of the three succeeding investigating postings by clicking on the yellow link. Experience the total list of tags created during this “Subjective Library” Project.


LIST OF TAGS:

3289 days, A4, cover, funky colors, television, unatractive, film photography : fauna, flora, interesting, lines, strange, fluffy, simple, horrible, brainwork, complicated, proud, “to know” : disorder, game, grid, systematization, “One Minute Sculpture” : library, swindler, breaking news, library loser, extraordinary, talented : space, absence-presence, framework, surrounding, returning : abnormal, rediscover, choice, plain, others : 1000, 754., direction, signs, city, direction, traffic, political, posters : blue Pinocchio, screaming, spine of book, blue, Pinocchio, blue fairy, eyecandy, contemporary, folk, mentality : not getting there, unknown, judging by covers, content, connection, strangers, subject : supermarket, theft, housewife, tiny, midlife crisis, multilingual : logic, question, reason, consciousness, interest, remarks, impossible, mathematical, perspective : attraction, strange, swissfolk, art, death, life, love, Maurizio Cattelan : cover, old book, unique, obsession, miniature : Anita, eyes, portrait, dominant, name, color, film : Wiener Werkstätte, characteristic, hand work, mass fabrication, original, process, realization, detail, photography, the nude : cheap fashion, funny, random, tattoo, tribe, weird, mysterious, tribe : attraction, new texture, action, quick, warning, a priori, new, amusement, choices, eye-catching, eyes, random : escape reality, library, overflow of impulses, fruitless reality, jostling time, absorbing force, déjà-vu : arrange, industrial, library, architecture, museum, self-made, Andreas Gursky, index : city, nomadic, reality, funky, colors, interiors : contrast, fat, texture, typography, culture, nudity : conceptional, distance, no image, steps, thinking space, braille : cat, compulsive, font, chaos, subjective, illustration, objective, random, Tadao Ando : airplane, airport, choice, structure, worldmap, 756, 80′s, human, machines, unique, flying : dot, jewelry, shapes & forms, yellow, children, fun, paint, playful, all colors, blue, green, theory : extraordinary, life, normal, objects, absurd : 80′s, desire, fashion, party, techno, desire, fabrics, orgasmatic : alchemy, identical, methaphysics, mysticism, mythology, Arabic, identical, inaccurate, ladies, naked, orient, sculptures, stereotypes : Canada, Indian symbols, kitsch, raven, Indian art, Mexico, Jeff Koons, porn : attraction, gold, meeting an old lover, recognition, cheap, irresistibility, not psychology, wrong, beauty, compare, contrast, couple, same, similarity, together, two books, ugliness : connection, embroidery, hundred years, death, funerals, general terms, invisible, object, spirit, visible : color, feeling, personal story, feminism, graphic : first sight, mystery, old-fashioned, bloody, mad, rituals, revelatory, Yin : oblivion, automatic lives, bottom shelve, eat, mantra, story-making, colorful, dogs, double-take, eat sleep, vases, vegetables : attracted, nothing, black, disturbing.

still curious read the books involved at the Gerrit Rietveld Library, (catalogue numbers are included).