Designblog

The first indication given to us about this assignment was to select a book based solely on its design. As soon as this information was delivered the first thing that popped into my mind was to find one that would present the most extravagant, out of the box features, so that whatever the next steps to follow would be, the subject matter could not be accused of being boring.

Ironically enough, I chose a book that is inside a box. Which actually was the main reason it outshone its shelf mates, that suddenly looked very serious with their glue bind cover.

Puzzle box by Ines Lechleitner is an artist book released in 2009. I was momentarily skeptical at the functionality of its green gapped cardboard cover —not that it mattered to my eyes, since the pick was based on unconventionality—, or to put it in a way that fits better the central reasoning that led to my choice, maybe the fact that it would present an additional layer to access its content, or remind the feeling of opening a present, would make it more interesting. Soon, the content justified the packaging: it is composed by two books one being the artist’s work where you can find pictures of a group of gorillas in a German zoo and drawings that explain the movements made by the camera. The second one being a response of different authors to the work carried out. Then, two videos were also included — found as a CD in the book— that focus on the gorillas entering and leaving the frame, and finally, a map of the relations between the gorillas’ habitat, the photographs and videos. The box now seemed like a handy support to carry the CD and the map.

You can find the true reasoning behind the design in the author’s website: «Puzzle Box is modeled after ‘Beschäftigungskästen’, which were designed specifically for apes as an interactive occupation and recreation tool. The apes are expected to learn how to manipulate grains inside the box by pushing them from one level to the next in order to gain access to the food.»

This box was inside the gorilla’s location and is recurrently found throughout the images of the book

As I mentioned earlier the book contains a response of different authors to the work. It was captured as a conversation between the artist and the authors. When I finished reading it, I imagined myself participating in that conversation. To get more insight on what the artist had experienced over the period of 5 years in which she developed this project I decided to go to the Amsterdam zoo to elaborate my response.

I quickly began to make associations. The humans standing there encircling the gorillas’ cage while expressing their reactions could be similar to the way the gorillas manipulate the Beschäftigungskästen, both actions are driven by the effect, even if in the first case it might be entertainment and in the latter obtaining some food. It is interesting to consider the sizes of those involved in this equation and the movement of this idea which goes inwards in distance.  Us humans look at the cage and touch the glass with our fingers while inside, the gorillas look at the box touching it to get some food. And even taking it further, while manipulating the box the gorillas fell into it, furthering the confinement, satisfying the humans need for entertainment and consumerism now possible through the Puzzle Box in which they lie. Definitely, I noticed how much my perception of the zoo as a place had shifted since I was a child.

There are five polar notions that get emphasized in the book

we/them

open/closed

active/passive

space/movement

In the frame (onscreen)/ out of the frame (offscreen)

The pictures in black and white somehow make stronger the sensation of two different entities separated by distance. The framing delimits the space in a way that makes you wonder what is around, almost as if each picture wasn’t complete or was a piece of a puzzle. It also happens with the video where you would need a 360º panorama to understand the full set. The pace in which the gorillas are depicted is calm, almost uninterested.

In the zoo, once I spent enough time with the gorillas and my brain ended up getting used to the extreme, overwhelming aroma, I was able to truly concentrate on their movements, realizing how much more aware I was becoming of my own. I felt there was a strong relation between this feeling and the fact that the whole work of the artist (the map, the video, the pictures and the drawings) was to know very precisely, almost memorizing, each step and movement of the gorillas knowing what movement it was, which place were they occupying in space, when they did it, all of it systematically. This is also linked to the book’s design that appears to be calculated, calm and neat, using the same typewriter font throughout the book, and clean ‘one-line’ drawings.

Remembering that humans possess in a 98% the same DNA than gorillas I suddenly felt funny imagining my movements being dissected in a book.

Puzzle Book, designer: Ines Lechleitner, Rietveld Library Cat. no: lec 1

Jacob Jensen’s 1997 waterproof Beowatch (produced by bang & olufsen) was designed as a personal, unisex timepiece that makes telling time convenient and accessible. additionally, it also functioned as a remote control that controlled the volume of later bang & olufsen music centers. this design prompted me to question its present-day relevance in the design exhibition at the stedelijk museum, Amsterdam. over the last two decades the technology industry has undoubtedly grown and so has the way in which people engage with methods of measuring time. it is noticeable that less people wear wrist-watches everyday and the norm has adapted to using smartphones or other multifunctional devices to keep track of time.

this research will further discuss the design of the Beowatch in relation to the myriad of social questions it raises such as today’s security in wearable, intelligent technology and the aesthetics of unisex design.

few wearable objects are designed to be unisex, particularly jewellery (if we classify a wristwatch as jewellery). i am drawn to the statement this wristwatch is indirectly raising about society’s perceived aesthetics of gender. the design is created as ‘neutral’, an object that is seen through its own entity- regardless of preconceived ideas of masculine and feminine beauty. throughout history, wearable objects or fashion, has had a very divisive characteristic – creating standards and room for assumptions. this design forgoes these notions and is created as its own autonomous form.

balancing aesthetic and (multi)functionality reiterates how the Beowatch was very modern for its time;.Jensen’s approach to design drew my attention as he states “…we expand our concept of…what a watch should look like. the sight of an object does not necessarily have to show its function…” (1994, Jacob Jensen design [paperback], Paul Schäfer). this relationship between functionality and aesthetic is a core issue that designers are faced with.

however, it is a challenge nowadays between technology and its external design. technology is becoming increasingly intelligent with wristbands/watches that gather data to measure heart rates, count steps, give directions, forecast weather, play music, interact with other devices, predict the position of the moon etc  and the visual appeal of wearing this technology. for example with the recent design release of Apple’s iwatch and Google’s glasses there is already considerable criticism on this ‘cyber-human’ image and artificial intelligence we are sometimes reluctantly and often unavoidably accepting.

Jensen redesigned the concept of a remote control in the Beowatch by making it multifunctional (acting as a remote control and timepiece). similarly, designers today are changing conventional objects into ergonomic designs that fabricate, sync or react together with the human body. there is an evident focus from the technology industry to attach these gadgets and lumped plastic to people especially by getting them onto wrists. of course there are many benefits of having such tools; they are accessible, readily available and can make tasks faster. however, the fact that these devices become so quickly absorbed into the culture of everyday society is blurring the boundaries of our true basic needs.

they are also perhaps just purely adding insult to injury- for example do people need to know how little sleep they are getting? or if they have eaten too much on one day compared to the next? or if they have skipped a day of exercise? this data collection that these devices provide may give us information but it is still not enough, what is more important is the reasoning- why we slept/ate bad and missed exercise, for example. simply knowing these facts without reasoning is the added ‘insult’ to the injury/damage that has already been created. for instance if your watch tells you that you haven’t exercised enough, things that you probably know already, would you change your routine just because your watch is telling you? in most cases, not. there are versatile calculations everywhere, but the problem is what to do with this information and how to interpret it.

it is irrefutable that the pace of technological advancement is remarkable; but this also affords the risk that people will develop a better reading of their technology/ wristbands and lose their sensitivity and awareness in reading their own bodies.

since the Beowatch, wrist technology has advanced further than the individual, as over the past decade debates have risen over personal security and privacy. it is unknown to the individual how much is known about them through their digital dossier. we are uncertain about where our information is stored or if it is being used for analysis; examples we have witnessed recently include the NSA files, cyber-hacks with phone applications and celebrities, Facebook scandals, Wiki-leaks and much more. these personal items have the potential act as a sensor or tracker, they constantly collect data which are ‘invisibly’ fed to different networks. though this subject may seem far fetched from the design of the Beowatch, the design is relevant as it marks part of the evolution of our technological reliance and dependence. it is uncertain where this line is between the personal object and a device that is actually just a form of data to a bigger establishment.

the Beowatch nowadays represents a certain phase in design (1993-1996) as well as the literal time. it represents the start of multifunctional, human-fitted technology. though now the object is more about its face than its function, being presented in a showcase at the Stedelijk Museum, it is still highly relevant and raises many direct and indirect issues. As the son of Jacob Jensen said in an interview: “a product which survives the test of time, even when it has been out distanced by technology, contains a concise idea carried out at the right time, and with an aim of thorough reworking” (Timothy Jensen in Jacob Jensen design, 1994, Paul Schäfer). though technology has definitely distanced since 1997, the design of the Beowatch has survived by providing a mark for its time as well as offering insight into how we should speculate the future of cyber-human technology.