Designblog

In 1977, the office of Charles and Ray Eames made a short film
depicting the relative scale of the Universe in factors of ten.
The film begins with an aerial image of a man lying on a blanket; the
view is that of 1m2, then slowly zooming out to a view of 10m2,
revealing a man and woman enjoying a picnic in the park. The zoom-out
continues at a rate of one power of ten every
10 seconds, ending with a field of view of 10m24, or the size of the
observable universe. The camera then zooms back in
at a rate of a power of ten every two seconds to the picnic, and then
slows back down to its original rate into the man’s hand,
to views of negative powers of ten—10m—1, and so forth—until the
camera comes to a proton in a carbon atom at 10m—16.

The analogy of cropping to and fro in the film suggests both an
interpretative view of an archive and an insight into provenance,
panning back to view it as continuously evolving means.

Slides function as a tool for teaching and this magazine presents
itself as a series of translated lectures by eight teachers from
various fields of study within the Gerrit Rietveld Academie. 8000 of
these slides were digitally scanned and structured as originally on
the shelves, then printed collated and dispersed to the teachers as
contact sheets.

On 8th April 2009, the new interpretations were presented and
recorded. After transcribing, the lectures have been edited into a
printed report of the day.

  download Gray Magazine # 5 [this is a 44 MB document] :
For more information on this and other lecture projects based on the same archive, read Gray Magazine #5. Get your own hard copy from the Library

.

On request of Gray Magazine #5 (yearly published on the occasion of Rietveld’s final exams show) 40 students of the Foundation Year, guided by Henk Groenendijk and Tine Melzer, unleashed a two day project to create a new context for a highly varied 20.000 slide images archive. André Klein, now chair of Fine Arts and Sandberg Applied Art Dept, compiled these slides over his 25 year long career of art history teaching.

We could only guess after the motives and meanings that bound these images together in a dynamic process of ever changing contexts and wonder what new context of relation they would have in the eyes and minds of the basicyear students. The uninhibited existence of a ‘democratically’ selected 1000 reproductions, registrations and images was given new meaning through a process of retagging with subjective keywords. In the 2 day process new contexts and connections were created, processes where discovered, and results presented in a physical display of image related tag-lists and monumental alphabetical (key)word lists. I am a kid
I burn
ice
ice cube
iceberg
ice cream
Iceland
ideal
IKEA
ill
illusion
Illustration
image
imagination
immigration
imitate
imitation
immaterial
impale
imperfection
impossible
impression
in scene
incest
inconvenient
increasing
identical
India
India
Indian
industrial
industry
infinity
influence
information
ink
inner space
innocence
inquiry
insane
insect
insecure
inside
insides
installation
institute
instruction
instruments
integrate
intellectual
intense
interaction
intercourse
interest
interference
intergalactic
interior
intertwine
intimacy
intruder
invasion
invention
invisible
invitation
irresponsible
island
isolation
it
Italy
itch

Awareness surfaced about the relation between content and image and word and form and content in the contexts of our own terms. Tagging images uncovered these relations

some of the question we asked ourselves were:

The mechanisms of images and imagination on one side and the mechanisms of names and naming on the other – where do they both meet?
What is the link between what we see and how we call it?
What is the process of agreement with the other(s) to find relevant and appropriate names?
Is tagging also a kind of ‘baptizing’? Or rather an act of memory and memorizing, how things are called?
What is the level of interpretation when we have to give an image a tag?
What is the relationship between tag and image, word and view?

:
  download Gray Magazine # 5 [this is a 44 MB document] :
For more information on this and other lecture projects based on the same archive, read Gray Magazine #5. Get your own hard copy from the Library

.