2012. - After a conversation with Eric Klarenbeek
In a time of growing public awareness of the prevailing environmental consciousness. Consumers are looking for ways to contribute to the unnecessary burden of the environment. Large companies want to connect to these developments of environmental consciousness. Often because of the shared concern for the environment, but also because it will create a new market. Inventors search for products which are environmentally conscious, beautiful, and also financially interesting. You can summarize these results as ‘sustainable design’.
An example is Google’s new computer design which shows a more efficient use of less energy than most computers. Another example is “General Electric” which is increasingly investing in the design of cleaner technologies.
This investment in “permanent design” is not only on a multinational level. People are also searching on a smaller, more individual level for the environmentally conscious design. After the exhibition “New energy in design” at the Boijmans van Beuningen in Rotterdam, I came in contact with the work of Eric Klarenbeek ‘designer of the unusual‘. After passing the Design Academy in Eindhoven, Eric Klarenbeek (Amsterdam, 1978) started his own studio in Zaandam. “His work is characterized by innovation and answers the developments on environmental consciousness in today’s society.”