For three months, Rianne Petter and René Put (teacher at Graphic Design) collected posters hung throughout the city of Amsterdam, a total of 523 different posters. They carefully studied and deconstructed this collection according to their most important features, researched certain elements such as text, image, color and composition, isolated and then reconstructed them to create new images. Poster No.524 makes clear how a creative research process works, and is designed so that more generalized meanings about posters and visual culture are made visible. Jeroen Boomgaard and Jouke Kleerebezem’s texts both deepen and contextualize Petter and Put’s individualistic approach, while at the same time exploring the historical meaning of posters in public space (including a history of poster design since 1900) [x]
The book > Poster No. 524 < presents their researches, revealing how a creative process unfolds, how art operates in public spaces and how one goes about creating a visual identity.
Material related to the project will be on display at the Rietveld library from Monday Nov. 26th till Dec. 5th /2012. The project was developed at the Research Group Art and Public Space at the Gerrit Rietveld Academie and the book is published by Valiz. They pursued this research with the support of a grant from Fonds BKVB.