‘By presenting my designs not only physically but also digitally, new dimensions are created to strengthen the experience of fashion.’ (Jacob Kok)
The reason I chose Jacob Koks 3D work – evolution, (animated movie by himself and the software developer Autodesk), was because of the way it was presented as a video made in a computer program. The use of media and what it allows you to do with gravity and form in this animated short film is for me very interesting and relevant for the art and design as it develops today.
I think the title of the exhibition “ The Future for Fashion is now” indicates that; we should use all our technologies and experiences we made so far, in the work of art and design today. For me the technology that is created is not so far mentally reachable, as it may be for my grandmother, but still it has gone to a level of complexity that can be hard to follow for everybody. I grew up in a generation where computers still was a “new” thing. but at the same time still very much existing. I grew up with laptops mobile phones , as an everyday- kind of object. It is therefore extremely relevant, to also include these kinds of objects in our art today.
In Jacob Koks – Evolution, he is working in this “second world“ where space limits and rules of gravity does not exist. He can play with shapes and fabric, as he likes. In the video shapes of clothing and body parts have it’s own rhythm, in the sense that it does not follow the natural movement pattern of what that kind of object, is supposed to do. The pictures is overlapping each other, making one shape or one figurative person floating over to another shape or person, creating a new walking, and idea about what clothing is and can be.
He started out with catwalk videos, mainly because he did not have the money to create collections and also to get them in production; he used his budget on the catwalk sample and didn’t have money to make more. He “crowed founded” his first collection, but he brought up a subject, for him and the rest of the fashion industry to work at.
That’s where he “reinvented himself as a designer” put in his own words, but he also questioned the very materialized fashion world, which I find very interesting. Making the fashion virtual he was not only manipulating with body shapes and fabric, but also he dematerializing clothing in fashion, by doing so. He was able to, in a very experimenting way, to expand himself as a designer in a digitally media, but also making himself able to save some money to make his art/fashion real.
A lot of catwalk clothings is only made for inspiration, which gives the designer a lot of money to spend, without selling /earning anything. I think in the use of digitally media in the fashion industry like Jacob Kok does it, is a big inspiration for other upcoming artist in this field.
Later on he cooperated with the Sims 3 Game, which also gives a whole other perspective to his work.
The Sims game is a virtual game where you create a world of your own. You simply make the figures by selecting their looks, from everything to eye colour, hairstyle, clothing, to personality interest and goals in life.
When you made your characters, you can buy a property and then you start building. There are limits for your house building, as it is in real life, so you have to be patient. Your characters have to go to work to earn money; they have to be stimulated mentally with having friends, hobbies love life and carrier.
You have to fulfill these desires to collect points. In this way the game can go on and on. It does not end. This game has sold over ten million copies worldwide since 2009 release, making it one of the best selling games of all time.
I believe the game is so popular because it works with the simplicity of life, it is like a recipe for how a “normal” life can look like, and you are the controller. In a world where young people are so confused about all the choices they have to make. The Sims game actually makes the player successful, almost no matter what, and if not, just start over.
It’s a game for both girls and boys maybe even some adults, because it is reflecting our own way of living. Maybe even questioning, our way of living.
When Jacob Kok is using these references in his work,[x] it could associate with a feeling, for those who knows the game, that their have control over their looks and behaving and in the end, control over their life. The game is creating a feeling of being more successful as a person, in a world that can be very confusing to live in.
Of course other artist/designers has explored this area of what the digitally media can give us.
Wade Guyton is a post conceptual American artist [x] who makes digital paintings on canvas using scanners and digital technology, but there is also artist who specialize in digitally artworks, that also plays with this virtual external world which computer games is presenting.
David O’Reilly is an artist working in the field of 3D animation movies, he is known for the distinctive absurdity of his work. In his work “External world” He kind of gives an example of how the absurd the world is. The theme of the whole film could be how people are scared of things that are new and maybe more specific about how things are rejected, if others do not understand it. The film is criticizing a lot of things, also the fact that animation movie is allowed to present violence without being taken serious.
The relation between the two artist, is both the media but also how they reach their audience, by creating a space with no rules, a space that have no end and a place where we can create and do whatever we want.
O’Reilly is seen as one of the leading 3D animation artist, which has like Jacob Kok, is dealing with the human role in the world, by using 3D animation.
Jacob Kok works both inside and outside the media, by using The Sims, and catwalk animation movies as (Paradise) he is not only interested in fashion, but also have a background an interest in animation. His start point was not to only work in one media he once thought he would make music videos, because he felt that he in his work was embracing more visuals and music together, than separate (you can easily see this affection in his work; official trailer for his spring/summer collection) He is uniting several of his own interests in fashion/animation/ music, to make a new perspective to fashion and his artworks.
O’Reilly is working as an artist in digital form, Jacob Kok works with fashion and design and needs real time to exist, were O’Reilly only works in the virtual world. He doesn’t claim his works, but put them on the Internet for everybody to enjoy. Which I think also is an interesting point. Jacob Kok is also using this method to expand his works, but not as absolute and clear as O’reilly does it.
Something that I also find really interesting, is when artist use more than one skill, the combination of interest and competence is inspirational, personal and very true as an artist. I think both of these artists are connecting very convincing and beautifully, a personal and new, perspective in the fields of art/fashion/animation.