
Mr. Henk just loves his iPhone. Mr. Henk just loves books too, but soon there will be the iPad. The iPad may mark the end of the book as we know it. So all good things must go, and in a few years graphic design won’t be the same. Guttenberg’s Galaxy has stood out for centuries, with the printed book as the ultimate vessel for information, but through cyberspace we enter a different world.
It’s kind of sad, but inevitable, or is it? I picked up You Shall Know Our Velocity by Dave Eggers from my McSweeney’s bookshelf as my favorite object. Even though the book in it’s printed form may no longer be necessary, you still got to have McSweeney’s books. They are true gifts, things to keep, little treasures.
YSKOV is made of pure, traditional materials, the cover is made of simple cardboard and the typeface is classical. But then the book starts on the cover with page one, which caused some fuzz when it first came out. The inside is on the outside, uncovered. YSKOV breaks with some other graphic and literary conventions along the way, while staying true to the book form.
A book is a book is a book. Period. It consists of a cover containing bound double-sided printed pages, easy to store, easy to look through. The book form just worked, so for a long time nobody changed the formula in general, unless the publisher was interested in fiction or graphic design.
By the way, McSweeney’s has an iPhone application, loving old media, but not falling behind. Actually, it started out a decade ago as a blog. You can find everything about McSweeney’s here.
Finally, you might also want to listen to this: The Ballad Of T. McSweeney