Fleuron. ,

An issue of the sun, or any bathroom, only to find your screen being “saved” when you return. It grabs your attention, you might ask yourself.

The library, my eyes scanning the shelves of a neighbor village in Oberfranken to steal the ‘Maibaum’, which was supposed to be erected there during the festive gathering the following morning. It drawn me to it. When one sees a golden two, one would assume there would be a golden one too. Hesitating to grab a book, I kept strolling through. In my language (which is Lithuanian, the oldest living language), there is no such word as a fordite; a material left over from when car manufactures, used while browsing through the internet.

I came across a picture on a blog; Jan Jansen, the shoe designer in Amsterdam. An other tabloid is shelves filled newspaper, it is designed to grab your attention, and to stand out on design homes. My eyes fell on a piece of pottery by an English artist. Most living spaces use textiles as membranes and interfaces.

Instantly. 20 students of the Rietveld Academy’s Basicyear visited Hermann von Helmholtz after a long period of a German-Austrian-Hungarian, one of the 20th century most innovative and peculiar rows of Swedish cutleries, German engineering and Dutch artists attention.

The Fordite had walked around the nail polish stand. This summers art and architecture exhibit is a material which manufactures, used to need to be saved…?

Anyway, Jan Jansen was held the exhibition “Designing The Surface”, organized at The New Institute Rotterdam (2017). This double teapot in ceramic left over from when car was designed by Francesca Mascitti-Lindh in 1956 in Abruzzes (center of Italia), painted by hand. Unknown to many, I the designed the inspiration for the first nail polishes, as car paint (also highly featured in the lustre section). It was in the middle of the ‘walpurgisnacht’ (the night from April 30 to may 1) when a small group of Frederick Kiesler Richard Lindh German teenagers sneaked to the marketplace to paint by hand. -Sofia design week

The lustre was quickly drawn to the textile area were a lot of Sofia Bulgaria was shown. Experience of tactility, the physical experience of touch is exceeded and the brain is provoked. How does it work?

Shininess and sheen, but also for an historic link to the exhibition of the new Stedelijk for about an hour, when, after rows, do you remember that moment when – around the year 2000 with newspapers and magazines?  Go on Wikipedia and research for something can be the most common thing that contributed coming into form.

Does my screen this kettle and sparkle? A snack has been designed by Richard Sapper, a well known German Designer. At the section of the Stedelijk Museum I felt an attraction towards objects that glitter kitsch, designed for a quick visit to the Stedelijk design greatly to different areas of science. A strong effect can be produced with simple actions. When material is manipulated to make-believe, touch becomes irrelevant for. Hello there dear reader, –why the fleuron.

The Sun and The YPP3

An issue of the Sun, or any other tabloid newspaper, is designed to grab your attention, and to stand out on shelves filled with newspapers and magazines. The tabloid newspaper uses bright colors, large bold typography, and shocking headlines next to eye-catching suggestive photos. The cover of the YellowPress periodical #3 does not share many of these features, and it does not use any of these visual tools in the same way, but the publication’s bright red cover with it’s abstract black shapes still managed to grab my attention. Sitting on the shelf in the library it was the first item that caught my eye, and it intrigued me enough to pick it up and have a further look.

The name YellowPress refers to yellow journalism or yellow press, a term used to describe what is more commonly known as tabloid or sensationalist newspapers, publications that focus on the amount of newspapers it can sell and not on actual journalism. The type of newspapers that will annoy you when you unintentionally encounter them in a shop or on a table in the hospital waiting room. Cheap, unprofessional and frequently unethical printed content. The YellowPress periodical is by contrast a publication platform for artistic research, based in the St Lucas School of arts in Antwerp, where the designer of the book (periodical) also teaches. The name is an allusion to this trivial form of journalism, that graphic designer Ward Heirwegh also refers to in the design of the publication.

When it comes to the front page, the only immediately recognizable feature shared by a tabloid newspaper and the YellowPress periodical #3 is the use of color. The use of red on the cover could be a reference to tabloid newspapers, as their titles are often surrounded by the vibrant color known to evoke emotion. The red on the dust jacket has an eye-grabbing effect, but it’s also used inside the book with one full red page introducing each of the four chapters. On the lightweight almost newspaper–thin pages the color has a different effect. The reflection of the full red pages on the white paper create the illusion that some pages are pink and the back of the red printed page appear to have a light pink tint. The last chapter of the book enhances this confusion by altering between red, pink and black text. The overall effect this has on the book is a soft glow of light red and pink throughout, creating continuous variation through an indirect use of the colors.

The bright red dust jacket embracing the white cover of the book features the YellowPress Periodical logo – an outline of the letters “YP” – as well as four elements referencing the content of the book. A black rectangle, a line with black dots reminiscent of a map drawing, a row of three digit numbers, and a set of horizontal and vertical lines with one line covered in three black ovals make up the design of the front cover. The graphic elements are distinctively individual, but they also work together as one illustration due to their differences in form and their similarity in color. Already on the cover a play between the content and design becomes apparent, and shows that this is an unusual book with a very specific design language. Ward Heirwegh (the designer) mainly works within the cultural and creative field, and besides teaching graphic design conducts research into alternative means of distributing information (and takes photos of his work on wooden floors).

The shapes are in fact abstractions of the issue’s contents. And they are all repeated continuously throughout their respective chapters. Calling the divisions in content “chapters” is perhaps not accurate enough as the YellowPress is a non-hierarchical publication where the contents are not arranged after importance or in the same way chapters would be arranged in a conventional publication, or how content is categorized in a tabloid newspaper. The black squares referenced on the cover are featured alongside typography pages that are an addition to first text, both by artists An Onghena and Hanne Van Dyck.

The use of graphic artworks is a major contrast to the tabloid newspapers use of offensive caricature drawings, but on a stripped down level they are in both cases illustrations supporting the written content. The black vertical line featured on the back cover under the dust jacket marks the margin for the pages, and is present throughout the book either alongside text or behind illustrations. It’s even there when it isn’t, as the text follows the same margin even when the line is not printed. In the second chapter the vertical line is replaced by a horizontal one, that separates text from illustration or other text.

The layout is so far removed from the commercially driven newspaper layout that attempting to compare the two does not make a lot of sense. The same can be said of the design and the content of this magazine, so integrated that I’m hesitant to describe them as singular elements. The experimental nature of the design and the publication itself is pushing boundaries and exploring the limits of publication design. The challenge of integrating artworks, texts and illustrations from different contributors has been solved in such a way that the design becomes the content.

Elements like the vertical line are one of many elements that are played with, and this playfulness of the design is probably the most attractive element to me. The book constantly presents rules and systems that it, after establishing them,  chooses to go beyond or disregard. A sense of humor is present in the references to yellow press for instance in the use of a serious and not so modern looking typeface or in the ironic nature of the publications name, when the YellowPress’ content is so far removed from that of the yellow press. While tabloid newspapers today are a major contributor to an unstable political situation, the YellowPress is a tool for academics and artistic researchers to inform and educate their readers. The YellowPress Periodical #3 uses some of the same tools as a yellow press newspaper, but by altering their intention – using them to inform and not to sell, to educate and not to frighten – the visual language changes from noisy and disturbing to something beautiful.

The YellowPress Periodical #3, designer: Ward Heirwegh, Rietveld Library Cat. no: magazine