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"penguin" Tag

In praise of the penguins

Wednesday, May 6, 2009

When we went to this exhibition I didn’t have any clue about who Jan Tschichold was, and I was not really having a wow experience there, until I entered the last room and found a huge penguin on the wall, standing in front of me and staring. I must admit that penguins are some of my favourite items. And therefore I choose this one to further investigation.

The nice surprise is that this particular penguin is the logo of the penguin books and I wondered how that could be, but Jan Tschichold apparently worked for the Penguin Publisher for two years, and he is the one who made the layout and the “Penguin Composition Rules” a little booklet about the typographic instructions for editors to follow in the future.
It’s fascinating that a publisher so old as the penguin publisher is, still is having this label and still is represented on the market. The story of the penguin books is interesting in many ways, and with this goes a whole history of a publisher.

to be continued with: “A 74 years old penguin“, a further research into Tschichold’s Penguin and others by design.

Penguin by Design

Monday, March 30, 2009

After first book with works of illustrators i tried to find some book which is focus more on describe the contents then on story telling. “Penguin by Design: A Cover Story 1935-2005” by Phil Baines is about that. Rich with stunning illustrations and filled with detail of individual titles, designers and even the changing size and shape of famous Penguin logo itself, this book shows how covers become design classics. That what i like the most is very simple, but in the same time very fitting covers design. Book filled with inspiring images, Penguin by Design demonstrates just how difficult it is not to judge a book by its cover. 758.1-bai-1

keyword: illustration

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