who inspires you?
she asked
who?
I thought…
what?
I thought then…
meet this person and get inspired
make a work out of this experience
she said
and so I met a fashion designer
young man
very pretty
he said that fashion is like a colouring book
we have certain outlines and we have to fill the ´surface´
and then he said a lot of other thing, too
and made me pay for his coffee
and then, biking through Albert Cuypstraat, I was thinking of the colouring books
and about what it is, that we are filing the given shape with
finding:
Yamaha
Pepsi
24
N-power
Avis
I love sport
Fedex
Virgin
Bronx NYC crew
Alpinestar
nike just do it
WELLA PROFESSIONALS
keep calm and swag
avatar
dr.Oetker
clothing is a billboard
I understood
a display which is touching every single corner of our lives except the shower corner
and then I thought further what makes us want to proudly wear a company logo on our chests and how could we make a use of this display that we are constantly wearing
and then I did not know what to do for a while
and then I knew again
I made a plan to make a comfortable universal sweatshirt which will have a displaying function beside the warm keeping, protecting and covering one
what would I fill the surface with?
what surface?
I wondered
and so I bought a surface
blank, grey sweatshirt
I decided to make a use of the existing shape of the sweatshirt and challenge the idea of temporary and replaceable advertisement on it
but how?
I thought
Removable sleeves?
but how?
adding a zipper?
or a velcro?
zipper
and so I added a zipper on the sleeves and by doing so, I allowed the printed advertisement/ promotional element to be easily removed or replaced by another one
I made a list of small businesses that I really truly want to support and promote
I gathered the logos of all of them
the print will come on the sleeves
I made another decision
but how?
screen print?
okay
the screen print studio works on the base of appointments
you must discuss your idea with the screen print assistant first
then an appointment is made
attention: it sometimes lasts over two weeks
you start printing with the assistant
hopefully you can work independent later
costs
yes costs…
no
I am not going to screen print my logos
what else can I do?
transfer print it
of course
I printed my logos onto a specially coated transfer paper
then they were applied onto textile under the heat press
and there it was
logos on my sleeves
I looked at the sweatshirt in my hands
I wanted to wear it immediately
and I did
and it felt good
but it did not feel good enough
so I took it off and looked again
and after some time I wrote down
70cm metal zipper standard + another sleeves + velcro pocket question mark
and then I went to Jan
and made another pair of sleeves
black
I put transparent, removable pockets on them
and I like them a lot
and then I looked again
they told me I have to look and reflect on my work during my process
so I did
I reflected
and I asked myself
what is it that I have now?
sweatshirt design?
yes
and what else?
and then I started my analysis
see here: video
