Designblog

“Designer as Artist is an article written by Louise Schouwenburg [x] for the art magazine “Metropolis M“. After reading this article it became a source for our research project investigating the position and role of designers and their relation to art. After visiting the exhibit Hella Jongerius “Misfit” held in the Boymans van Beuningen museum Rotterdam, we decided to invite the author (also writer of the Misfit catalog) for a discussion. This discussion focused on the new trend in design where more conceptual freedom emphasizes a new role for the designer. Students of The Rietveld Academy Foundation Year’s E_group research and opinionated this subject as you can read in their individual posted contributions on this Designblog

The article mentioned and the choice of this subject is not without reason. Last September 2010 the Sandberg Institute (Rietveld’s own Master program) appointed one of the Dutch leading designers Jurgen Bey as their new director. This internationally acclaimed designer takes an outspoken position in this debate. “We need contemplative visionars. The changing world asks for critical artists and designers who can work together and make themselves subordinate to a greater cause”, say’s Bey

Looking out of the window of our class room we see his office at the Sandberg Institute an opportunity we could not let go. Time to get acquainted. We invited Jurgen Bey to come and visit our program as a mutual exchange and tell us something about himself within the context of our subject “the designer as artist !?”. Before this was arranged we had a great opportunity to meet him in person as part of a program organized by the museum of modern art Temporary Stedelijk Museum Amsterdam. Their program “Talking Film” #5. In this program Jurgen Bey presented a selection of films showing how artists and designers create and capture their own world. Indirectly he used this evening to present his attitude in directing art, design and architecture at the Sandberg Institute.

We tried to re-create the program presenting a mock-up of the films he showed and some of the statements he made:

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Starting of a new academical year of design theory and research with an investigation theme like Unique versus Serial could not have been better. Chosing from a wide variety of design objects exhibited in “Limited/Unlimited, 100 years of Dutch design presented us with the unique opportunity to get an inside in the position of the designer during the last 100 years in the Netherlands. A characteristic of Dutch design is the coexistence of these unique objects alongside serial production, concept alongside industrial reproduction. “Goed in vorm“, 100 years of design in the Netherlands: by Mienke Simon Thomas (curator of decorative art and design at the Boymans Van Beuningen Rotterdam) was acquired by the library and provide us with a lot of interesting background insight.
The question was simple. Choose an object and find out what the position of the designer was in relation to our theme Unique versus Serial .

research: Samuel Schellink /vaas: Jan van der Vaart /research: Corné Gabriels

All those choices resulted in a colourful collection of investigations into the object’s background and the motives of their creators. Available in downloadedable pdf the students present: “Martin Visser, designer or collector“, “Starting with Anton Kurver’s Mailbox“, “Bruno Ninhaber, Stay Limited To Be Unlimited“, “Wim Gilles Dru Kettle“, “Wim Crouwel The Objective Functionalist“, “Adolf Le Comte, A Unique Mocca Set“, “Corné Gabriels, Not Your Average Fashion“, “Marcel Wanders, Knotted Design“, “Jacob Jongert, An Artistic Individualist“, “Limited-Unlimited, The Haque Plateel/Rozenburg“, “Jurgen Bey, A Narritive Structure“, “Jan van der Vaart, A Vase Is For Flowers“.

At the same time VIVID design galery presented a show of “Art Design“. A new phenomena that underlined the intriguing autonomous position of Dutch designers and design, making an on the spot discussion posible about art and design, commercial versus cultural or concept and functionalism. linked article Herald Tribune: Whatever ‘design-art’ is, it’s thriving ©2008