Skip to Content Skip to Search Go to Top Navigation Go to Side Menu

"personalized" Tag

1, 2, 3, 4, 5, 6, 7, something falling, 8, 9, 10, …

Wednesday, April 2, 2014


I went through dozens of Wendingen magazines, but what stopped me and caught my attention, after turning side by side of every issue i could get from the library of the Rijksakademie, was something that literally fell out of the system. A piece of paper that was stacked between the pages of one of the Frank Lloyd Wright issues. In that moment it didn’t matter if that loose inserted paper piece was connected to the text or not. It was something that woke me up, because it was something different. Not only did it change physically how the pages bended, it visually stood out. Within the machine printed optics of the magazine this personal little letter felt fresh, it felt original and uplifting, even though i didn’t know what the signs and numbers written on the postcard sized paper meant. When i talked to the librarian, she told me that very probably the original owner left it in the magazine and they want viewers to just leave it in. This means that this additional subjective extra piece became somehow a part of the magazine. For me however it was not only about just something additionally put in the magazine. It was as well the “ordered” appearance of the paper. The yellowed post card prsented a lot of different elements, like something cut out and glued, different hand writings in different material and color, different sizes and even something struck through. Overall however the card seems still ordered and almost thoughtfully arranged.

Wendingen x Rijksacademie Amsterdam

Log in