Designblog

CHANGE THE SYSTEM: IRIS VAN HERPEN

The first time I saw 3D Prints I was fascinated by the complexity it allows to generate, where your imagination is the only limit to create any shape. I wondered what the future of the way we make things would look like and how would that affect our lives. What kind of products will we produce?

I was intrigued by the shapes of the dresses exhibited at “Change the System”, and found out that Iris made an entire collection  using mainly umbrellas sticks, and that  she uses a lot of 3D Prints and laser cut fabrics in her collections. She spends a lot of time experimenting and researching new materials before start making, combining craftsmanship with the use of new technologies. She also collaborates with many people from other disciplines and incorporates new inputs, which I think is essential to develop new ways of making.

I question to myself what are the possibilities of fashion in between the arise of new technology and old craftsmanship. Materiality is changing as we develop new tools and materials, and so is the way we produce. If we change the way we produce then we will change our relationship with our possessions.

FAST FASHION

Fast fashion allows people to buy fashionable outfits inspired by the latest trends in the runway  and get them for a very low price. Mainstream consumers are now able now to afford new things that will last for a very short time. Fast fashion is unsustainable (fast discard, waste of manufacture and after consumption), unethical and unoriginal.

Consumption has clearly a very deep influence in our society, and buying clothes now responds to a wish more than a need: we no longer buy because we really need it, but because we desire them. “(…) the consumption of symbolic meaning, particularly through the use of advertising as a cultural commodity, provides the individual with the opportunity to construct, maintain and communicate identity and social meanings” (Elliot, “Existential consumption and irrational desire”, 1997 [x]), and marketing plays a “key role in giving meaning to life through consumption” (van Raaij, 1993 [x]).

We are involved in a cycle where trends go faster than ever, and are hard to keep up: what matters is not the quality, but how fast it gets to the shop and how cheap it is.The process of  obsolescence of the garments is already planned from the beginning: it’s meant to replace the old season and attract new purchases. We throw away and buy a new one.

Fast fashion becomes the opposite of creative and original pieces. In a way is about copying what is analysed as trendy, producing it as fast as possible to replace the previous trend. We don’t have any attachments to our possessions, no story behind them: we discard them once they are out of trend.

One of the biggest problems of fast fashion is that produces enormous amount of waste we don’t know how to deal with, as well of an increasingly overconsumption of low quality products that are made to be thrown away soon.

SWEATSHOPS

Retailers sell products that are being manufactured in undeveloped countries, where the labour cost is very low. The globalization of the free trade world market enables “race to the bottom” situations and sweatshops are the best example .

The catastrophe in Bangladesh, 2013 is the most horrible example: an eighth floor garment factory building collapses killing massive amounts of people. It was the deadliest garment-factory incident in history. The conditions under which they were working were so immensely deplorable that it had to get to this catastrophic point to raise awareness.

The large retailers but they are competing for lower production costs, and implementing unethical measures to keep the low prices at store.

SLOW FASHION ///

TECHNOLOGY AND SUSTAINABILITY

We are starting to become aware about what we are consuming. Where, how and by whom was produced is becoming more and more relevant. I strongly believe that is of mayor importance to ask  that question and try to understand the mechanism of the chain production and global economy dynamics. I see an urge to create new, sustainable and better quality products.

Slow fashion is a movement that stands for long lasting high quality products, where the production process is transparent. They make garments reducing waste as much as possible, socially and environmentally ethical. They make sure the fabrics are Eco-conscious, the garments are produced locally and with less waste possible.

Changing the way people make their own garments and making accessible and easy to do, will also change the way they relate to their clothing. There will be more appreciation and another type of value to our possessions. It will also allow us to express our own identity through original and valuable pieces. We won’t look for images to buy, it will come from our imagination and more honest desires. It is also about generating an emotional and personal value with our possessions.

I think 3D print and other technologies will disrupt the production chain in a positive way. This way the  consumer will be  more involved with the idea and the production process of the piece that what she/he wants to wear, maybe even print our own garments at home or small objects.

Iris has an urge to change fashion industry. Innovation is also who to collaborate with to create a groundbreaking garment, avoiding waste and incorporating new technologies.

What if we could bring technologies and slow fashion together? Which materials and tools can we bring into fashion that would change the way we produce and consume? What will technology allow us? It is interesting to think how the future of fashion will look like, but fundamental to bring resources to local communities and development of conscious business, local development of ideas and conscious entrepreneurs.

In the Boijmans Van Beuningen currently is an Exhibition called: The Future of Fashion is Now. One of the participates is Lara Torres.
Her work ‘an impossible wardrobe for the invisible’ takes part in the ‘New Values and New Stories’ part of the Exhibition.

About the part ‘New Values and New Stories’ the autor, Jose Teunissen, writes in the book of the exhibition: “Today’s designers are trying to recline and recalibrate the fashion system in a number of ways. The designers of the new generation are quick to criticise the fashion system, the compulsion to engage in overconsumption, and concepts such as brand identity a local identity, but they are also importing fashion with a new set of values. One important example is the ‘Slow Fashion’ movement, whose goal is to render the fashion production system more transparent by using as many local materials as possible and by setting up a circular economy with direct lines running from producer to consumer. It is essential that the fashion product itself acquires a new, sustainable value so that its life extends beyond that of a single season.”

I underlined some words to make the connection to Torres reframing those words.
‘Overconsumption’ Her collection can only be worn once. What does that have to do with overconsumption? The waste can also be dissolved. And because of the dissolving there is a need for more clothes because you cannot wear the clothes again. Is ita good thing, to only wear clothes once?
‘Slow Fashion’. Her clothes dissolve slowly, but are gone forever. If it is connected to the ‘Slow Food’ movement, does it take long to make the clothes, are they worth the wait? Torres made such a fast disappearing collection, that the focus on a longer staying collection (not only one season) raises. And what about ‘Slow Design‘ movement in general. Is her work also an ongoing project? Comparing it to her previous work, maybe it is, maybe only for herself and not for her projects.
‘Transparent’. Her work is literally transparent when it is dissolved.
‘Direct lines’ She is using normal seams, so you could say that that’s literally, again, the direct lines of the producer to the consumer. You can see the way of using the seams by the producer.
Torres became interested in the relationship between clothing and memory. She wanted to approach fashion from a theoretical, artistic and investigative point of view.
She did research to make more transience, temporary clothing.

For example her Effacing Series, a project she did before she started with an invisible wardrobe. With this new project Torres made a wardrobe collection, from a material that dissolves in water. So the clothes could only be worn one time. There is nothing ‘touchable’ left from what was made, only the photos and the videos.

The dissolving part was the part that took my attention. For me it was intriguing to see how people became half naked when they came in contact with water. Fragile. The naked truth.

And when I read more and more about what her meanings were behind the material, it became more interesting. First I wanted to do similar research on dissolving material and maybe even find dissolving ways to connect them (for example a dissolving threat). But when I figured it took Torres years of material research, I thought maybe not. Nowhere she did write or say what she used as a fabric. It dissolves, that’s why it is nowhere to be found, except in Torres’ mind.

When I was reading about the material I also bumped into her concept, unavoidable. In the beginning I was maybe  a little too focused, or intrigued, into the material and I didn’t have a good look on her concept. But after a while it got stuck in my head.

As an explanation to her works, she is talking about the loss of the object and the documentation of this loss. The action of effacing the clothes leaves a trace (the seams) translating a strong relation with memory and forgetfulness.
But how can you memorize an object, or even the loss from it. Do you get attached to it? In this case you do, the clothes are getting very close to your skin and in the end it is not ‘hiding’ your body anymore. Is that what clothing does for me? Does it hide my body, or are they showing my body? I don’t know.
There is a very subtle line between hiding or showing although they are an opposite. In one way you hide what you want to show in private. Do you?
When we put on our clothes in the morning (or any time) we feel our clothes, but after a while, we are not aware anymore that we are wearing clothes. Habituation they call it in behavioral science. How can you remember clothes if you are forgetting that you are wearing them? You do remember the itchy Christmas hand-made sweater from your grandma. Do you remember the itchiness or the sweater, or that you thought it was itchy. In other words: Does your body remember it, the same way that your body remembers how to walk, or does your mind remembers it?

‘When the fabrics have dissolved, all that remains are the seams and the memories of the clothing.’  Did She write  in the Exhibition book about her work.
Can the seams be seen as a red thread of life? The continuing of life and the route it takes. Because when the water ‘attacks’ the clothes the seams are creating their ‘natural’ way to stay on the body. Is this how the water attacks us, human beings, because we don’t take enough care of the world. Does it have to do anything with the global warming? Our fight against water, which is also one of the main reasons we are alive?
Or can the remaining of the seams be seen as the memory of the edges of pain, or the edges of luck. Are the containing threads only there to give a suggestion of what was before, what happened? We remember only the outline of our memory. A friendship for example, we only remember the fights, the getting back together, but most of the things you did together you forget. Because they were ‘normal’ like having tea a hundred times, you will only remember at most five of the tea parties.
The seams are on the other hand also sticking how they were suppose to be, in other words, the seams are still holding the knots Torres used in designing her wardrobe. They are staying like they are supposed to stay. And then I am coming back to the literal interpretation of the ‘direct lines’ and the ‘transparency’. Because of the visual seams we can see the handwork of Torres. And with that she makes a very clear line between consumer and herself as a producer.

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#rediscover

#fashionwithagoldtread

2013. We eat while we walk the dog and call our grandmother at the same time. There’s no time for sitting down. You see, time is money, and definitely not worth spending on a bench in a beautiful park doing nothing – or on repairing an unraveled sweater. It’s easier (and cheaper perhaps) just to buy a new one. But can time be measured in gold? We talk a lot about time over our worn out jackets.

Perhaps a short explanation is needed.

Seven years ago, Saskia van Drimmelen gathered a few people she knew and shipped off to Bulgaria. After eight years of designing clothes for the fashion elite in Paris, she had decided to quit her own (and at that point quite successful) brand, in search of a more fulfilling way of making clothes. In a book about Bulgarian crafts, she had found pictures of needlepoint lace unlike anything she had ever seen before – and so the treasure hunt begun. What started as a research on old fashioned and nearly forgotten techniques, became what today is known as Painted.

They call themselves a hybrid fashion collective. Many people stand behind the name Painted, but in the front seats you find Saskia together with theater director (and also Bulgaria explorer) Margreet Sweerts.
Their latest project is called Golden Joinery. Inspired by an old Japanese tradition where broken ceramics are repaired with golden paint, Saskia and Margreet invite you to repair your ragged clothes with a golden thread. They organize workshops where you can bring your beloved but broken sweater, jacket, dress or pair of jeans, and together you make it as good as – or perhaps even better than – new. And this is the frame of our conversation.

Painted is doing something different. In lack of a better name – perhaps combined with peoples need to categorize everything – Painted and their series of clothes are often referred to as slow fashion. Saskia and Margreet rather (if they really have to give it a name) call it slow clothes. Though many of the ideas behind their brand is compatible with the slow fashion thinking (like the sustainability and the anti buy and throw away mentality) Painted is still doing something different.

They work in the periphery of the fashion world, far away from catwalks, collections and trends (when they were asked to open the Amsterdam International Fashion Week, their answer was a YES with a big BUT – resulting in a room where models practised their tightrope skills, while the audience could walk around and watch).

Painted means spending time on making the clothes. Most of their garments are developed over years, and a normal procedure could be this: One starts making, lets say, a dress. Then leaves it to rest for a while, until somebody else finds the inspiration to continue. The garment grows in the hands of different people, until it’s finished. Nothing is planned or designed to the end, it becomes while it’s being made. All the contributors have something to say, and every piece is different from another.

I asked Saskia and Margreet what they thought making something by hand added to a clothing, and they answered with returning the question; What do I think making something by hand adds to a clothing? I was not capable of giving a straight answer at the time being –  and I’m not sure I am today either. But I know it adds something. Something of value, whatever that means. I know for instance that buying sweaters on a fleamarket and only afterwards realizing that it has been made by somebody’s hands, makes the scoop three times as good. This is of course a quite subjective way of thinking. Perhaps my idea of an old, gray haired and slightly chubby woman, sitting in a rocking chair knitting (I know this is the case only one out of twenty times) makes the sweater even warmer. Or maybe it’s the idea of somebody spending their time doing it that warms?

By the end of our talk, Margreet draws a scenario; If your house was burning, and you could only save what you could carry in your arms – what would it be (and now let’s look beyond computers and smartphones)? After the workshop, thinking about what I would have saved, I realize that this might be what Saskia and Margreet are trying to create in their clothes. A value that goes beyond money. Not just another really beautiful dress – but a garment with something close to affection.

I like to think that time invested in an out dying technique (let’s say a Bulgarian needlepoint lace) or in repairing an unraveled sweater makes it more worth than the machine produced alternative. I mean, time is after all money. Maybe we just haven’t learned to recognise the currency yet.

www.paintedseries.com

Epilog
After attending their workshop, and becoming a part of their secret, golden brand, Margreet and Saskia asked me to add a song to their playlist, a song about something broken or golden. Not that it really has anything to do with anything, but it’s about a broken heart and I felt like it belonged here as well.

Christopher Owens – A Broken Heart

In the fashion industry the topic of sustainability and eco-friendliness has not been on the top of the priority list one might say. Trends change every season, and to stay in style you are expected to renew your wardrobe at least twice per year. High-end designers are now launching even more than two collections a year, you have the so-called pre-fall and resort collections as well as the biannual summer and winter. Chain stores are introducing new collections as often as every six weeks. At the same time as this is happening, fashion is getting cheaper and cheaper.  The high-street brands keep pushing prices lower by producing their clothes in countries that are known for using child labor and having extremely poor working conditions. The materials used are usually of very bad quality, which is probably also produced in an unethical way. So with facts like these you don’t have to be the sharpest tool in the shed to see that this is not a very sustainable approach

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