Designblog

The code uses a sequence of vertical bars and spaces to represent numbers and other symbols. A barcode symbol typically consists of five parts: a quiet zone, a start character, data characters (including an optional check character), a stop character, and another quiet zone. The stripes can be scanned, the code is transferred to a computer where it is linked to the information about the product.

It appeared for the first time on a piece of gum, invented to speed up the process of the person behind the counter, monitoring sales and supplies and eliminate errors and mistakes.

The speed and accuracy of the Universal Product Code made the barcode one of the most important and used designs of today.

In 1948 Bernard Silver, a student at Drexel Institute of Technology, was interested in developing a system to automatically read product information during checkout. Together with his friend Norman Joseph Woodland he started working on a variety of systems. Their first working system used ultraviolet ink, but the ink faded too easily and was rather expensive.

His next inspiration came from Morse code. He used the dots and dashes of the code and extended them downwards to make narrow and wider lines out of them. To read them, he adapted technology from optical soundtracks in movies, using a 500-watt incandescent light bulb shining through the paper onto an photomultiplier tube from a movie projector. Although there was a interest from various of companies to buy the patent, the required equipment that was needed to process the information was some time off in the future.

Some years later David Collins used a similar system to developed a system called KarTrak IIIII, using blue and red reflective stripes attached to the side of the cars, encoding a six-digit company identifier and a four-digit car number, the system was found to be easily fooled by dirt in certain applications, which greatly affected accuracy. And was therefore abandoned.

In 1967, Collins formed the Computer Identics Corporation to develop a black-and-white version of the code for other industries. As its first innovations, Computer Identics’ moved from using incandescent light bulbs in its systems, replacing them with helium–neon lasers, and incorporated a mirror as well, making it capable of locating a barcode up to several feet in front of the scanner. This made the entire process much simpler and more reliable, and typically enabled these devices to deal with damaged labels, as well, by recognizing and reading the intact portions.
With these innovation the system became interesting for the food industry and in 1972, a supermarket in Cincinnati began an eighteen-month test with this system.

Barcodes were printed on small pieces of adhesive paper, and attached by hand by store employees when they were adding price tags. The code proved to have a serious problem; the printers would sometimes smear ink, rendering the code unreadable in most orientations. However, a linear code was printed in the direction of the stripes, so extra ink would simply makes the code “taller” while remaining readable.

All these technological and practical developments and decisions were crucial for the outcome of the design and therefore the success of the barcode.

Being first printed over a carefully designed package of gum, it soon manifested itself on almost all products that surround us. On a bottle of water, a wrapped piece of meat, a car tire, a steel pipe, plants in the plant shop and made its way into schools and hospitals. IIIII

One of the latest innovations: virtual shopping

so many stripes
beech forest in winterland
brilliant black and white

The ability for a visual design that only follows the rules of function, is present everywhere around us but rarely noticed, has to be included within other designs because of its economical value, and is still being useful after more than forty years makes the barcode a brilliant piece of design.

[white stripes on the hot and cold black lanes, crossing vast sands

long and longer directed, goal and great precision

moving all scanned created and known needs over water and land

straight to the verticals and horizontals of men]

The thesis of Olya Troitskaya “Virtual walking” studies a gesture of strolling in physical and cyberspace.

It looks into the history of a “deliberate walk”, starting from the concept of the flâneur developed by Charles Baudlaire, its degradation by capitalism into the figure of the shopper, its later radical political update coming with the concept of the “dérive”, its development through a notion of “Psychogeography” with Guy Debord and Situationist International and its popularity later in 1990s in artistic and academic circles, building up psychogeographical praxis in various ways.

Louis Adrien Huart / Physiologie du flâneur

Further the thesis draws a parallel between these historical processes happening in the real space to the ones taking place in the cyberspace.
With the development of capitalism flânerie becomes increasingly restricted. Is it possible that Cyberspace, that can be looked at as an update of a personal, bodily and architectural space, would become a more popular place for flânerie?
If in the 1990s “cyberflânerie” is associated with a free “strolling through information space, taking in the virtual architecture and remaining anonymous”(1), then in 2000s it doesn’t seemed such an intriguing activity as in the early days of the Web.

The processes happening to the internet in 2000s can be considered similar to ones happening in 19th century Paris, lead to the change of its original, playful identity.

Cao Fei / China Tracy, 'Live in RMB City'(2009) Video
: Courtesy of Artist and Vitamin Creative Space

Various artistic practices are being developed around a cyber stroll. Will they react to the changes happening to the figure of cyberflâneur and challenge its appropriation by capitalism, similar to Debor’s challenging capitalism’s hold over the city? (x) http://www.ceramicstoday.com/articles/051998.htm, last accessed: 06.09.2013

What is the future of the cyberflâneur? Is it possible to learn from Situationist’s example? Where to look for the “dérive” in cyberspace?

text by Olya Troitskaya [graduate student department of Graphic Design 2013] : more www.olyatroitskaya.com

Download this thesis ”Virtual Walking“

For me sound is something mysterious, because I’m deaf. during my childhood I was fascinated by music cassettes (casette-bandjes). People love these things. For me it was hard to imagine.
Something coming out of the cassette that I couldn’t see.
some more interesting elements:
– gold/black – variety volume of lines – symmetrical holes – two hole with teeth – rectangle with round corners – easy to put in pocket – parallel lines–

scale drawing “make invisible visible”

final presentation

Exploring the possibilities for translating the idea into a product brought me to a new space for viewing the designwork. I fell in love with the PET-foamboard material and thin woods. I could change the shape and lines (movement).
During the translating I solved the technical problems/errors that I couldn’t see in my scale drawing. I had to wear the showmodel glasses in order to solve these problems and find the right shape (nose-holding, hinge and degree angles).
I’m happy with my first design product translation from the (inaudible) cassette-band and I don’t mind wearing it.

Form did not follow function.

This exercise device that is designed to keep your waist in fantastic condition is visually something that could be an illustration or of decorative means in its most minimal way by being almost two-dimensional.

Its rounded corners on the edges and the repetitive voluminous circular lines add a wavy aspect to the object and give it air and continuity.

Taking the two above mentioned aspects and consequently use these principles as a departure point, designing headgear seemed utterly natural. The sort of headgear that would follow the shape and size of the head, but eventually alter its original state.

The white spot in the middle of the book immediately grabbed my attention. It’s the only element you see on the book. The rest is covered with denim. Strange actually because the book contains information about the Japanese architecture. And denim is typical ´West´. But for me strange is not that negative, I think it is quite interesting.

Actually I don’t know anything about Japanese architecture. But I was thinking about it, because the last two years I learnt a lot about the Japanese environment. I wondered if you could see the Japanese flora and fauna back into their architecture (which it does).

While flipping the pages you only see black and white photographs which show the simplicity of their architecture. It shows a lot of buildings with interesting spaces, lines and basic elements. I really recognize ‘Japan’ in it.

It’s a squared book fit in one color which I like. Not too big, not to small and it really wanted to tell me something about buildings created with natural elements of Japan.

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Shoin