Thinking of women artists and graphic design leads me to the work of Barbara Kruger. It connects design, feminism, art and references also to my personal story, namely of seeing an exhibition of her work and loving it.
The work of Barbara Kruger can be qualified both as conceptual art and graphic design. She combines black and white photographs with phrases set in vivid colors, juxtaposing imagery and text. Her work addresses the complex interconnection of gender and the marketplace, and criticizes sexism and the circulation of powers within cultures.
I find her work interesting because it is interdisciplinary. She is not bothered by formal qualifications (is it design, is it art, is it politics?), but instead says that she likes to work with words and images. She wants to address her audience directly, and chooses the medium which she finds fitting. This ‘no fuss’ attitude in combination with the content of her work is inspiring.
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