Designblog

By wearing masks, I attempted to free myself from my ego and access a collective unconsciousness. It is a reaction to the Western urban human being, wallowing in a nostalgic concept of nature, convinced of being able to reach a certain pure natural state within the safe context of taking a course in “primal dancing” or “collaborating with dead ancestors.  quote by Emmeline de Mooij [x]

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On request of Gray Magazine #5 (yearly published on the occasion of Rietveld’s final exams show) 40 students of the Foundation Year, guided by Henk Groenendijk and Tine Melzer, unleashed a two day project to create a new context for a highly varied 20.000 slide images archive. André Klein, now chair of Fine Arts and Sandberg Applied Art Dept, compiled these slides over his 25 year long career of art history teaching.

We could only guess after the motives and meanings that bound these images together in a dynamic process of ever changing contexts and wonder what new context of relation they would have in the eyes and minds of the basicyear students. The uninhibited existence of a ‘democratically’ selected 1000 reproductions, registrations and images was given new meaning through a process of retagging with subjective keywords. In the 2 day process new contexts and connections were created, processes where discovered, and results presented in a physical display of image related tag-lists and monumental alphabetical (key)word lists. I am a kid
I burn
ice
ice cube
iceberg
ice cream
Iceland
ideal
IKEA
ill
illusion
Illustration
image
imagination
immigration
imitate
imitation
immaterial
impale
imperfection
impossible
impression
in scene
incest
inconvenient
increasing
identical
India
India
Indian
industrial
industry
infinity
influence
information
ink
inner space
innocence
inquiry
insane
insect
insecure
inside
insides
installation
institute
instruction
instruments
integrate
intellectual
intense
interaction
intercourse
interest
interference
intergalactic
interior
intertwine
intimacy
intruder
invasion
invention
invisible
invitation
irresponsible
island
isolation
it
Italy
itch

Awareness surfaced about the relation between content and image and word and form and content in the contexts of our own terms. Tagging images uncovered these relations

some of the question we asked ourselves were:

The mechanisms of images and imagination on one side and the mechanisms of names and naming on the other – where do they both meet?
What is the link between what we see and how we call it?
What is the process of agreement with the other(s) to find relevant and appropriate names?
Is tagging also a kind of ‘baptizing’? Or rather an act of memory and memorizing, how things are called?
What is the level of interpretation when we have to give an image a tag?
What is the relationship between tag and image, word and view?

:
  download Gray Magazine # 5 [this is a 44 MB document] :
For more information on this and other lecture projects based on the same archive, read Gray Magazine #5. Get your own hard copy from the Library

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