Skip to Content Skip to Search Go to Top Navigation Go to Side Menu

"advertisement" Tag

Salad oil

Wednesday, May 6, 2009

Jan Toorop was a Dutch painter and illustrator who worked between 1880 and 1928 In 1894 the Nedelandsche Slaolie Fabrieken asked him to do an advertisement poster. He came up with this: A litho in the Art Nouveau style. Very popular at the time. Made famous by Alphonse Mucha and his posters for Sarah Bernard.
If you analyze the work you can clearly see the artists hand and the customers’ wishes. This image however is published in almost every Jugendstil or Art Nouveau publication. And even became the Dutch nickname for Art Nouveau. The name’’ Slaoliestijl’’ was not only used for Graphic Design, but was also adapted in Product design.
And this is the question that troubles me most; How did a respected Symbolist painter cope with the success of his graphic work? Not acknowledged as an art form, but as a trade, at the time.
Another question that troubles me is; would it be possible nowadays, for an autonomous artist, to do advertisements without doing damage to his own work or reputation?
If you look at museums of modern art nowadays, you can see that most of them took design into their collections. This means art and design are moving towards each other. And interesting development followed with lots of discussion.

RESEARCH QUESTION: do commissions damage a autonomous artist reputation?

Log in