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Rietveld & Beatles, Identities with a content


Wednesday, May 13, 2009
Building & Identity became subject of plans to move Amsterdam’s Art & Design Academy (The Gerrit Rietveld Academie) to an other location.
Academy and building named after the same conceptual visionair Gerrit Rietveld cause an interesting concourse, in which the identity of our renown academy building is suddenly confronted with an evenly famous and internationally renown educational identity. (link to student research)

As part of a teachers and students protest against the “ad hoc” plans, celebrating the 42nd birtday of the Rietveld building, a T-shirt was designed after the famous “Beatles” T-shirt by Experimental Jetset, to emphasize this realation between content and identity. Rietveld is building and students and teachers as the Beatles still are John&Paul&Ringo&George. link

Rietveld for Rietveld
www.rietveldforrietveld.org
The goal of this website is to open the discussion on the preservation of the historical Rietveld building for the Gerrit Rietveld Academy, Amsterdam.

Read more about this and all ongoing facts and publicity  ¿GRA becomes GAK?


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