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"dog" Tag

Naked Dog

Wednesday, November 21, 2018

Thursday, November 22, 2018
Last week we had to look for a book for our design project. I had to look for a book related to design, but here was the catch. I was not allowed to look at the information in the book just its exterior, i had to find a book that attracted ore displeased me only on subjective grounds.

While I was walking through the brand-new library of the Rietveld academy I was primarily buzzy with looking at the library itself. The nice plants they put to the sides and how well put and nice the place looked. In my head a school library is supposed to look old fashioned and dusty not a nice looking clean place like this. Then again, I did not have that much experience with library’s. This was not because I do not enjoy reading. On the contrary I enjoy it to much, so much so that every book I end up liking I want to have as my one. This is why you will not find me in a library but more in a bookstore.

While my head was wandering about like that my eyes fell upon a rather shabby looking book in compere’s ant to all the other rather fancy looking books in the shelfs, the book did not have a title and instead had a cover of what seemed a group of friends siting tighter naked with a dog. The picture did not shook me or anything instead it made me instantly curios what it could be about. For me (someone who is very new to the concept of design) this seemed like a very odd picture to put on the front of a design book. But then again, my idea of design is much more of that of a very clean and tight looking piece than what I was holding. Halve confused and curios I went to the man behind the desk who was the head of the library and asked if this book was also part of the design departed ant and to my surprise it was. This book that seemed to be hand bind with the group of naked friends on the cover of witch in my eyes it looked more like a fine arts project was an actual design book, well…. That made it clear I had made a decision
book 779 -won- 1

A Printed Book History 9 : looking at Sagmeister

Monday, May 21, 2012

The first time I saw his book was at a gallery, which let’s agree it’s not the most intriguing place for displaying books since we didn’t have the chance to go through the pages, but the positive side of it was that it made me even more curious about the content of the book and helped me to analyze my primary choice I had to choose among an array of books from different ages, designers, concepts and styles.
Why did I chose this one? Sagmeister’s book was one of few books lacking any text on the cover meaning that for it’s representation
it relies only on its visual qualities. But not only that, it lacks any hint of subject on it as well so it triggered me to step closer.
At first look I saw a book with a portrait of an animal referring to a wolf, but the closer I went to the image the more information started “appearing” on it by different layers.That combination of overlaying made me curious even more. When it is in it’s red plastic cover a perfect, friendly and appealing portrait of a German shepherd is displayed on the surface, but once you remove it, the mood of the dog changes by an added green layer and it doesn’t even look like dog anymore. It adopts a dualistic grotesque-creature shape which fascinated me instantly.
I found this interaction between all the elements very intriguing. Further in my investigation I figured out that it’s a book covering 20 years of graphic designs by Sagmeister, INCLUDING THE BAD ONES.

‘Made You Look’ by Sagmeister 2001

Cover and content, the duality of our showing on the surface what people want to see, but giving them the chance to look on the other side as well.

post by Jenela Kostova


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