Designblog

When we went to this exhibition I didn’t have any clue about who Jan Tschichold was, and I was not really having a wow experience there, until I entered the last room and found a huge penguin on the wall, standing in front of me and staring. I must admit that penguins are some of my favourite items. And therefore I choose this one to further investigation.

The nice surprise is that this particular penguin is the logo of the penguin books and I wondered how that could be, but Jan Tschichold apparently worked for the Penguin Publisher for two years, and he is the one who made the layout and the “Penguin Composition Rules” a little booklet about the typographic instructions for editors to follow in the future.
It’s fascinating that a publisher so old as the penguin publisher is, still is having this label and still is represented on the market. The story of the penguin books is interesting in many ways, and with this goes a whole history of a publisher.

to be continued with: “A 74 years old penguin“, a further research into Tschichold’s Penguin and others by design.