Skip to Content Skip to Search Go to Top Navigation Go to Side Menu


"progress" Tag


things as they are and things as they were


Wednesday, April 1, 2009

“things as they are” is a book reflecting photojournalism of the last 50 years.
it is a documentary about the development and change in this specific genre, but also very useful as an overview of of social, political and enviromental topics, concerning the media in this timeperiod.
Its definition as an artbook functions, because it is dealing with the medium photography itself, aesthetics, how they change, but also with the investigation of reality and how it is and has been shown to us.
It’s great flipping through it for the matter of inspiration, information, investigation, interest and the aestetical experience.

cat.no. 761.6-pan-

keyword: overview

unconditional brand communication


Wednesday, April 1, 2009


you should not pick up “guerilla advertising” if you don’t have at least an hour to flip through this book.
it is reporting about advertising campagnes of various kinds.
numerous firms and organisations (e.g. nike, addidas. mcdonalds, the protestant church, the united nations, amnesty international, unicef or oxfam) with different approaches such as provokation, investigation, simply advertising or social criticism are represented in this book.
the methods are new; investigation of space and the use of human habits in western society are part of the adverting strategies.
there is several opinions about the capitalistic aim of advertising itself, but in my point of view is this book dealing with a lot more than only the selling aspect of it. definately worth a glaze… or two.

cat.no. 754.5-lue-

keyword: overview


Log in
subscribe