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"identity" Tag


Graphic design and Museum Identity


Monday, February 6, 2017

The most interesting thing about the book I chose in the library: For Every Dog A Different Master [x] was oversized texts which were intolerable for me. I was very confused how to perceive the texts on the book which did not seem like texts because of illegibility. At the beginning I thought it has something to do with different cultural background, which is that moderation from the balance between negative and positive space is highly valued in life generally in Asia. However, soon I had to admit that graphic design no longer can be classified its style by borders.

Since I have researched about Radim Peško [x] who is, editorial, typeface designer as well as photographer combined, I gazed that texts could become images and be totally looking different with the other not only by its size and composition, but also typeface itself. There was no much things to get from his other books which were about his photographs so I made a research about typefaces that he designed. Furthermore, I wanted to know what kind of impacts typeface can have because I used to marginalize it.

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Lÿon by Radim Peško and Karl Nawrot


Stedelijk Museum is one of my favorite museums in Amsterdam since I came to the Netherlands. Stedelijk Museum exhibits modern and contemporary art and design to give visitors insight in their connection between art and life reflecting social issues. The Logo of Stedelijk Museum caught my eyes at first glance because of its confusing flow. The font of the logo: Union designed by Radim Peško is simple without ornament. The design of logo by Mevis & Van Deursen is controversial due to its readability. However, I think it is clear enough to represent the identity of Stedelijk Museum symbolically. The shape of the S represents the dignified history of the Stedelijk Museum and vibrant atmosphere.

Stedelijk-Museum-Logo

Stedelijk Museum Logo

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Signage proposal

Usually logo reflects the value and direction that the brand pursues. Throughout research about many kind of logos, it was interesting to see how the image of the brand remains in memory by the logo. Also, I was intrigued to investigate conspicuous components in the logo design such as typeface. Union is a typeface which was designed by Radim Peško. Union was designed based on Helvetica and Arial.

 

Helvetica was designed in 1957 by Max Miedinger. Helvetica’s design is based on that of Akzidenz Grotesk (1896), and classified as a Grotesque or Transitional san serif face. Originally it was called Neue Haas Grotesque; in 1960 it was revised and renamed Helvetica (Latin for “Swiss”).

Arial was designed in 1982 by Robin Nicholas and Patricia Saunders for Monotype (not Microsoft), it’s classified as Neo Grotesque, was originally called Sonoran San Serif, and was designed for IBM’s bitmap font laser printers. It was first supplied with Windows 3.1 (1992) and was one of the core fonts in all subsequent versions of Windows until Vista, when to all intents and purposes, it was replaced with Calibri. [x]

In brief, these typefaces have something to do with their intended usage. Helvetica was designed for print, while Arial was designed for laser printers and then adapted for use on computers.

 

Normally Arial has been considered as an imitation of Helvetica although both have its own uniqueness by each delicate details that they have. Look at the below pictures. For instance, the terminals of the lowercase in Helvetica cut off straight while Arial’s is cut at an angle. Arial has blander appearance and Helvetica has an overall less rounded appearance and slightly higher waistline. Due to these trivial differences, Helvetica looks more elegant than Arial.

Radim Peško explained about this combination, “Union is intended for situations where Helvetica seems too sophisticated and Arial too vulgar, or vice versa.”. Eventually the new is evolved from the combination with the old. I think that the intention of Union implies the position of Stedelijk Museum.

Helvetica-and-Arial

Helvetica and Arial

Typeface Union

Union

Frequently graphic designers design typeface only for museum itself. Another examples for instance are: the identity for The Chicago Museum of Modern art (commissioned by the same designer duo Mevis & van Deursen and designed by Karl Nawrot) or Bauhaus-Archive Museum. Design studio L2M3 looked to the typeface Bayer Universal reflecting the heritage of Bauhaus typographical design designed by Herbert Bayer. Universal encapsulates the Bauhaus’ stark aesthetic by basic principle of typographic communication of Bauhaus,

1. Typography is shaped by functional requirements.

2. The aim of typographic layout is communication (for which it is the graphic medium).

3. For typography to serve social end, its ingredients need internal organization (ordered content) as well as external organization (the typographic material properly related).

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BauhausA

Bauhaus and Universal

The interesting fact in design process of new identity of Bauhaus-Archive Museum: Bayer Next is that it retained originality but did not restrained its possibility. Sascha Lobe of design studio L2M3 [x] updated more than 555 glyphs and we see more than 10 different versions of each letters. The goal of Bayer Next [x], he says, was to create peculiarities within the typeface. This idea is contrasted with Bayer’s original ideal for simplifying typography down to a universal typeface as we see Bauhaus’ philosophy.

Bayer Next

Bayer Next

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Poster of Bauhaus-Archive Museum

I had thought this expansion and flexibility of identity does not give exquisite image of the brand in memory of public. However, good identity does not mean tangibility as a one certain figure. These examples, see below another example of Moscow Design Museum, are ubiquitous. This museum is based on Moscow but it is mainly imagined as a nomadic, pop-up museum. And, their identity was designed by Amsterdam-based Lava design studio [x]. The identity of Moscow Design Museum does not even emphasize its name to identify them but numerous and changeable icons for logo, which was inspired by Russian glass patterns. Good identity is adoptable for various applications and formations in digital society. Eventually typeface is recognized as one of the strong image although sometime they are not readable.

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bus

Moscow Design Museum

 

Katerina Sedá : for every dog a different master = kazdej pes jiná ves.. /Rietveld library catalogue no : sed 1

Are you the clothes you wear?


Wednesday, November 26, 2014

Every morning when I dress for school, I’m in doubt. I put something on and it’s again the same. I have a couple of outfits I wear a lot and that make me feel safe. Though, everytime I doubt whether it’s good enough. I’m in a school that calls itself an art school and it doesn’t feel like I’m a typical person that belongs in an art school, even though I don’t know if that kind of a person exists. Because of that I feel like I have to proof myself, as if I have to pretend that I’m someone else, wearing clothes that suit art school, but that suit don’t me. I feel too normal, too average, too ‘different’. Too boring. Even when the clothes I wear I really like and I feel comfortable in.

The strange thing is: there isn’t something like a dresscode for an art academy. Everyone wears what they like or what makes them feel good. So no one cares what you’re wearing. Although it feels like everyone has their own unique style, different from everyone, and maybe that could be the dresscode. Being as unique as possible. And if you see it like this, maybe I do fit in.

For me this proves that your identity is for a big part in the hands of the clothes you wear, prejudices exist and people pretend that they know who you are. You can deny that it is like this, and I’m sure that came across your mind, but I think everyone realizes that this is true. Even when you don’t really care about fashion or clothing, it says something about who you are, about your identity. It expresses your culture or subculture. The group you belong to. Fashion is the easiest way to express, to make a statement. And we do, all of us.

 

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Beyond the Body, a perception of appearance and identity : video and publication 2012

Imme van der Haak is an artist who takes identity as an starting point. She says that fashion is, for her, the way to form your identity, to show yourself. But also and mostly to try and be someone else and experience how that is, to step in someones skin and mind. In that way you can undergo an metamorphosis and your clothes can function as an cocoon where in you can undergo that metamorphosis. Also without clothes there is an identity, in scars, hair, birthmarks and surgical adjustments. Our body is an product of nature and a product of science. There are tons of possibilities to give our body a certain form. In the end she says that even without clothes, fashion influences our body. This can come out in tattoos, piercings, the way we cut our hair, but also in the edit on photographs in fashion.

 

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Configurations : Jewelry 2010

She makes works about changing the form of the body. This is shown the best in her work Elastic Mind, where she deforms her face and body with several tools, like elastics, balloons, tights, hairpins and treads. By this she does research to the form of the body, and tries to find new forms, that are not so normal but can be beautiful in a way. It was a research for a jewelry line she made, with really innovative and new jewelry. Also in her video work “Beyond the Body” shown in the exhibition The Future of Fashion is Now, a really beautiful and emotional video is shown, that makes us think about our own identity and how we express that. In the video two people are shown, covered by a transparent piece of fabric with the body of someone else printed on it, and by that they are given a second identity. The shape of the body changes because of the fabric and the picture, which is interesting and typical for Imme, like I said.

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Elastic Mind : publication 2010

 

Another artist that works with deformation of the body as a research for defining identity is Jeanne Dunning. She did kind of similar things, like putting balloons under clothing and creating extra bodyparts, which you can compare to Imme’s work in the video, because there you see two people at a time and by that sometimes there are more arms or legs. She creates surrealistic images as a result, not as a research like Imme does.

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Jeanne Dunning : in bed 2004

I think it’s an interesting subject to think about how easily you can change the way you look and by that your identity. You will be the same person from the inside, but a lot changes by how other people see you or how your look makes you feel. It’s something we are busy with everyday.
 

 

New [S] for Stedelijk Museum Amsterdam


Wednesday, September 12, 2012

23 /09 /2012

The visual identity of the Stedelijk Museum in Amsterdam is undergoing a radical reconsideration by Mevis & Van Deursen. Internationally renowned as one of the most inventive and acclaimed design agencies in the Netherlands, the duo had previously created the graphic identity of the museum’s Temporary Stedelijk program from 2010 to 2012. The museum’s visual re-branding will be an ongoing process, to be seen in a new logo, website design, publications, newsletter, stationery and posters, among other applications. In anticipation of the reopening of the Stedelijk Museum on September 23, the new campaign will be gradually unveiled. Wondering what typeface was used is not that crazy. It is a new ‘font’ designed by Radim Pesko called ‘Union’. A blending between ‘Helvetica’ and ‘Arial’

Drag


Wednesday, January 18, 2012

The book contains a colorful set of images, as well as interviews with drag-queens, drag-kings, gender-benders and just awesome-looking people in their best.

The photos try to capture the real essence of the people in their everyday surroundings and environment. Most of the pictures are taken inside of their apartments, while they are dressing up – putting on their make-up, trying on their costumes. It also contains a series of nudes. The beauty of the photos lies in the fact that none of them are manipulated. What you see is what you get. There is no formula, no restrictions – only the apartment walls, where the pictures are taken, but which leave a great deal of freedom to the people, as the camera observes their everyday routine.

The interviews try to show how fascinating and crazy the lifestyle is that they are really living. In a very immediate and personal way, stripped of every artifice. They give us an image of true meaning of the mentality of the men/women, who like to dress up as an opposite sex member.

Most of the drags have developed several characters for themselves, throughout the years. With those different characters they are also trying out multiple lifestyles. They are also giving some advice on becoming a drag yourself (You should start with picking a name with a sexual slant to it).

 

 

The photographer captured the people from the circles he moves around in himself, which makes the images and the interviews extra intimate and open. It is truly possible to peak inside of that totally different universe. Here the photographer not only plays the role of the professional observer but is also personally involved in their lives. He succeeded on capturing all that joy and all of those sufferings. The involvement leads to extraordinary images – they are fascinating, than again touching. They show all the glitter and vanity, but there is also a great deal of vulnerability and fragility.

Photographers attitude and ethics has lead to images, which involve us but also force us to maintain a certain distance. Despite the often intimate images, which are shown, nowhere do we experience an invasion of the privacy of those portrayed. The viewer experiences respectful involvement and a bit of shock.

It is an eclectic approach, trying to show the true lifestyle of the people, whom we all have heard about, but then really know so few about. The book involves you to the magical world of people, who like to go extreme with their appearance. Doing that for just the fun of it and also for the name of entertaining. Their everyday life is all about standing out, competing with each other on different stages and situations and then again staying true to their own beliefs and dreams. It is a mixture of so many things, which lead us to a whole other level of seeing the world and the people around us.

 

this post is part of he subjective library project "Unopened Book"
the book can be found at the Rietveld library : catalog no : 793.6-cher-1

Why artists want to be different


Thursday, November 24, 2011

After visiting the Rietveld Schröder House(>) in Utrecht and listening to the guide’s explanations about Gerrit Rietveld himself and his approach to art and architecture, I started to think and wonder about our school, The Rietveld Academy. Everything the guide said sounded familiar; Rietveld started his projects by making 3D sketches out of paper or cardboard, rejected decoration without some kind of function, loved simplicity, searched for refreshing visual effects, but the most important; every time he took a chance by just doing something.

Why are we learning this way of expressing ourselves? What was wrong with the traditional academic approach? And why is the Rietveld Academy still known as being different then other Art schools? I started my research on this subject after reading about the Vienna Secession in the ‘Wendingen’ (>).

(more…)

Rietveld & Beatles, Identities with a content


Wednesday, May 13, 2009
Building & Identity became subject of plans to move Amsterdam’s Art & Design Academy (The Gerrit Rietveld Academie) to an other location.
Academy and building named after the same conceptual visionair Gerrit Rietveld cause an interesting concourse, in which the identity of our renown academy building is suddenly confronted with an evenly famous and internationally renown educational identity. (link to student research)

As part of a teachers and students protest against the “ad hoc” plans, celebrating the 42nd birtday of the Rietveld building, a T-shirt was designed after the famous “Beatles” T-shirt by Experimental Jetset, to emphasize this realation between content and identity. Rietveld is building and students and teachers as the Beatles still are John&Paul&Ringo&George. link

Rietveld for Rietveld
www.rietveldforrietveld.org
The goal of this website is to open the discussion on the preservation of the historical Rietveld building for the Gerrit Rietveld Academy, Amsterdam.

Read more about this and all ongoing facts and publicity  ¿GRA becomes GAK?

Design linked to Art: Designblog’s New Library Search Engine


Sunday, April 5, 2009

New Tags for the Rietveld Library:

How do you find interesting books when you don’t know what you are looking for? How do you stray through the collection in search of inspiration? Can the library catalogue help you or do you better construct one yourself, Exploring connections in the library between design- and artbooks, students created keywords/tags that linked them together.
a recount of tagging the library

Click the keywords/tags from the Tag-list [purple column at the left] to see all related postings, or use a yellow keyword link [below] to read the postings and experience how they are connected together. Use these keyword links to navigate between the postings!

overview, freedom, animal, elder, identity, intervention, repetition, connection, tattoo, self sufficiancy, structuur, illustration, pyramid, leader, visual language, individuality, playground, best, give, beeld, independent, shelter, West Coast, time, neon, develope envelope, fragile, construction, wisdom, invention, oppervlak, culture.

Time identity in photography


Wednesday, April 1, 2009

While I was looking for the book, which could give me some materials about identity, I found, that there are not that many books about photography in our library. So, I decided to stop on this History book, which includes photos from 19th-20th century. I have chosen a portrait genre. But I found that it’s difficult to talk about this topic objectively, showing just a few examples. The idea was to show changes in society, that led to the changes in photography also. Not only technical innovations had influence on it. I can say that now we have a good material, good inheritance, that we can use in our work. And, of course, our present time has it’s own identity, interesting, what kind of changes it will leave after.

book no: 761-WAR-1

keyword: identity

NATIONAL IDENTITY IN FILM POSTERS


Wednesday, March 25, 2009

This letter I want to attach to my last message about national identity present in a street signs in different cultures. For the second time I’m using this book, which you can also take in a library. This time I’ve made a selection of posters made in different countries, but for the same movies. My thought was about the possibility of existance of different schools of postering. This posters, that you can find below, were made in the time when there were no internet for sending files with information and a designer or an artist had to improvise making a new masterpiece for the public. But this problem had made movie presentation even more interesting in different countries. Each country had added something special, non cliche. So, enjoy!




cat. nr: 754.1-keh-1

keyword: identity

SIGN IDENTITY


Thursday, March 19, 2009

Some years ago I found in internet journey letters by a designer from Moscow, Artemiy Lebedev (www.tema.ru). There was one thing I was interested in a lot: road signs, street signs, signal lights that surround us everywhere we go, but with a national identity. So, last week I found in a library book, called 1000SIGNS, about same things, but with bigger collection of sign pictures from all over the world. I found it very positive and interesting, that, for example, toilet signs can look different and at the same time tells something special about the country or society they are coming from from. I can’t add any other comment, you have to see it.


And there are also some funny signs about dogs and…

cat. nr: 754.9-mus-1

keyword: identity

Cause and Effect


Thursday, January 15, 2009

Seeking: a tool to exchange one woman‘s masculinity for one man‘s femininity (read carefully)

Most people‘s gender-conciousness & gender-identity is located in the mind, so a physical tool could only manipulate the exterior signs. Thus, the tool‘s effects are limited to the exterior, and disappear once the interaction with the tool stops. This could mean altering someone‘s posture, movement, appearance etc.

So there will be a physical difference, but one could also try to show the cause along with the effects: Where does the excess masculinity or femininity come from? Are they rooted parts of this person‘s genes or did they arise out of circumstance/necessity/coincidence during the building of their identity?

Interesting gender phenomenon in Native American cultures

Dress To Leave An Impression


Friday, January 9, 2009


In the first four weeks of the basic year, „e“ and her class were instructed by the teachers to: „Make us remember you.“ They used nicknames, objects, made works and performances. This was the first design project, so the whole working process was new to the students. But the teachers were there to talk, direct, and give hints to inspirational sources. „e“ decided that she could best communicate her personality by talking about her favourite dresses and the memories, emotions and characteristics connected to them. The students got to know each other very well through that project by seeing each person‘s creative expression of themselves.
Link: to the pdf file: http://www.amsreview.org/articles/kleine01-2004.pdf

posted by Jane Mumford


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