23 /09 /2012

The visual identity of the Stedelijk Museum in Amsterdam is undergoing a radical reconsideration by Mevis & Van Deursen. Internationally renowned as one of the most inventive and acclaimed design agencies in the Netherlands, the duo had previously created the graphic identity of the museum’s Temporary Stedelijk program from 2010 to 2012. The museum’s visual re-branding will be an ongoing process, to be seen in a new logo, website design, publications, newsletter, stationery and posters, among other applications. In anticipation of the reopening of the Stedelijk Museum on September 23, the new campaign will be gradually unveiled. Wondering what typeface was used is not that crazy. It is a new ‘font’ designed by Radim Pesko called ‘Union’. A blending between ‘Helvetica’ and ‘Arial’