Many objects are designed to be perceived as clearly male or female (think of Gilette and Venus razors for example), whereas more essential ones (kitchen appliances, electronic media, tables and beds) are made „unisex“. But when we look at the same essential objects made for children: suddenly it’s all either pink or blue!
Why this sudden change in attitude?
Why – in a world supposedly freed from gender oppression – are boys and girls being subconciously made to feel so different from one another by media and toy companies?
Is it because this makes it easier for companies to supply new products, because they don‘t have to create innovative design and can just stick to typical army- and flower-pattern? Useful as it may be to manufacturers, I doubt it‘s good for children‘s self-image and leads to much teasing in schools that could be avoided by parents paying more attention to a less stereotyped environment for their children.
Would a little girl‘s gender identity be damaged if she used a neutral or (heaven forbid) blue notebook instead of a pink one?