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"human behaviour" Tag


the pleasure of the unknown


Monday, October 24, 2016

 

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Guy DEBORD - Concept of "Derive"
How could people renounce to act, to move into a defined space?

“Follow the line. Walk. Turn left. Straight on. Turn right.”
Everyday is the same way. Wake up, go to work, one way. Finish work, go back home, same way. Same streets. Same sidewalk. Same hall. Same way to move into a defined space. I’m bored. I have the feeling of being programmed. I walk as an automate. The way I’m moving is determined by the space. A space, which has been built to create a certain kind of movement. Movements chosen by the hand of the architect.
I’m bored.
I want to derive.
I want to EXPLORE.
I want to be excited.
Let’s break the routine.
Let’s take the chances as a guide.
Let’s follow the chances.
The derive is defined by Guy Debord (a French Marxist theorist, writer, filmmaker, member of the Letterist International, founder of a Letterist faction, and founding member of the Situationist International) as a fast technical way to go through different atmospheres. It is deeply linked to the space and to how people recognize it. The right words are “the psychogeographical thought”.

The human being evolves during his life through different spaces. He is acting, moving because of his feelings but also because of the space he is in itself. If the space is small, without windows, just made of walls, he will turn around in circles like a wild beast, searching for some space to explore. Put him into a wide space, with no walls, maybe he will run, maybe he will walk but he will have the freedom to explore. The space, thus, determines our behavior.
The chances has an important repercussion on the derive, even if the mind and feelings about the space, are still the elements which affect your choices. You’re walking in the street without any goal, you want to get lost, to explore. To your left, there is a narrow passage, it seems calm and quiet. To your right, there is a big street, noisy and full of people. Which one would you choose? Which path will attract you the most? Your feelings will help you choose.
The derive is something you can do by yourself, alone, but it has more impact in a small group. People can help you discover different places you don’t know, they can help you appreciate it. Also, a group of 4/5people maximum can create a different energy than if you were just by yourself.
 

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The exploration supposes a kind of calculus which helps you to know where you are going. That’s what the map is for. In your daily life, you just know the streets you need to take to be at specific places. Take a map and start to look at what is around you will help you to understand how the city is built and how you can play with it.
“What if today, I decide not to turn left but I chose to go right, to get to my office?”
A small change of your routine can have a very positive impact on you. Your attention will be different so you will start to feel the pleasure of the unknown.

First cover Guy Debord’s book

In architecture, the derive creates new spaces, new ways to go, to move and to determine the space. 

Everyday you take the lift, go to the 3rd floor and open the second door on the left to your office. No excitation. Tomorrow, you will climb the stairs, try a new way to move and you will rediscover a place you thought you knew.

Why not create a place where the owner could remove the walls to make the space bigger or smaller? A place where he could be his own architect, a place where, he has everyday, the possibility to create his own space. For example, in 1955 a building was built in New-York in which three four room apartments could be turned into a big twelve room apartment thanks you moving walls.
Also, one of the most famous architecture of De Stijl movement, the “Schröder House”, illustrates very well this idea of transformable space. The Rietveld Schröder House in Utrecht was built in 1924 by Dutch architect Gerrit RIETVELD for Mrs. Truus Schröder-Schräder and her three children. She commissioned the house to be designed preferably without walls. It is visually very simple with its use of primary colors and geometric shapes. The outside-inside boundaries seem to blur, thanks to its many windows that open up completely to welcome nature indoors.
 
mulder-rietveld-schroder-house-living-room mulder-rietveld-schroder-house
 
This house is a great exemple of a home you could easily transform to suit the weather, your mood. The simple and straightforward house was made using long-lasting, affordable and standard materials like concrete, glass and wood, with floors made from rubber and even some small cork areas in the bedrooms, for standing when getting out of bed. A doorbell and a long horizontal window that only open a small area to receive the post straight to the working desk inside. Upstairs, three bedrooms and a living room area around a central staircase and fireplace can be dynamically turned into a open big open space when opening wide up the sliding the walls.
The whole idea of derive deeply echoes Constant’s work. After WW2, the artist saw the destroyed cities as a possibility to rebuild them in a different way. He started to think about a New Babylon, a city that would offer to his citizens a new way of life, a new way to explore the space. Stairs, ladders, open spaces, light… Everything in his mock ups gave the user the possibility to create his own space, his own movements, his own rules. On a certain level, we can say that Constant wanted to give us the possibility to derive. This idea echoes Guy Debord ’s sentence, “One day, people will build cities to derive”.
To my mind, i think that with or without those utopic cities, we already have the possibility to derive. As human beings, we are building our own limits. If we decide to see our everyday life as a playground, if we push ourselves out of our landmarks, out of our comfort, we became the actors of our derive. The main problem of derive is finally how we accept to deal with the notion of freedom, the freedom we are giving to ourselves.

A piece of (furniture)?


Sunday, September 29, 2013

 

 

CRI_157986

 

Table-chair is a furniture made by Richard Hutten. It’s a two-piece furniture consisting of a chair and a table with an almost shy and invisible character. The interesting thing with this piece is that it’s a illusion of a table and a chair. By closer observation I realize that it’s the relation between the two parts that create the visual expression of a table and a chair, and if you separate them, the expression changes and along with it the whole concept of the furniture. The parts are defined by each other as furniture. Presented separately, you might not even recognize it as a specific furniture. Richard Hutten’s works makes me question what actually constitutes a piece of furniture. It also makes me understand what a big role our associations play when we observe our surroundings. The Table-chair automatically lead our thoughts to a table and a chair, not only by name but also trough its execution. It’s interesting how this piece, with its simple and discreet design, can contain our ideas of what a piece of furniture is.

 

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Perception, function and behavour
A table usually consists of a flat horizontal surface that is held up by a base of one or several supports. The fundamental purpose of the table is to support various objects in order to relate to them; for overview, work, show, storage.

The table is an ultimate tool when eating dinner. It creates conditions for you to perform the activity of eating. The flat surface of the table support the plate and consequently free your hands and makes it possible for you to use the cutlery. By placing the objects on the table, their relation becomes more clear and also their behavior related to the format of the table. A rectangular tabletop requires structure, the objects relates to the straight lines of the edges. When placing my computer on it it’s constantly relate to the lines of the surrounding. I place the laptop in front of me, push it a bit backwards to get enough space for my arms to be supported. The table support my activity with the object.

I place a sheet of paper onto the flat surface of the table, I then place a pen beside, in perfect line with the sheet, unconsciously I move the pen a bit more to the right, I continue moving it back and forth until it feels right. The right balance occurs when all element are taken into account, table, objects and body and even though my actions are based on sense it’s not a coincidence – It’s about being taught how to behave and relate to the table

At first sight the Table-chair of Richard Hutten behaves like any chair and table and therefore I know how to relate to it, but a  closer look makes me doubt. This piece of furniture requires a new approach and for that I must forget my conception of what determines a chair and a table.

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Within the context
I found myself at the Stedelijk, continuing to observe the Table-chair. One thing is clear; Hutten confuses me. And somehow the object makes me feel tricked. Part of Stedelijk’s design collection, the Table-chair stands on a podium among other famous design-items. Its chosen placement puts Hutten’s work within the context of modern design.

It’s clear that the work is dependent on its two phsyical parts, that together create the image of a furniture. Another important component is its ability to create confusion in the viewer. But also, I wonder if the greatness of Hutten’s furniture depends on the context in which it is shown. Perhaps it’s the context of Design that creates the confusion surrounding the object.

As a distinguished person with a recognized position and an important role within the design world, Richard Hutten can certainly play with the main principles of design. For me, it is obvious that he choose to use the design context, with its limitations as well as its possibilies, to raise issues and questions about how our perceptions and behavior are shaped by of our surroundings.

For me, the most interesting aspect of Richard Hutten’s work is the fact  that he makes them as a designer.

Bless you Hutten!

I like Hutten


Thursday, September 26, 2013

tabel chair orange

 

Both parts are built by straight lines and rectangle forms. So plain and elegant it is easy to walk by. The work contains out of two separate parts that together create an object we recognize as a chair. The Table Chair is manufactured by Droog Design and can be found in different variations. The Table Chair is the exam work of  Richard Hutten when he graduated from the Design academy in Eindhoven.
It takes some time to realize how the different parts work together. My brain process what I see. What is the object and what do I think the object is? Can I try it, Please? How would a dinner party or a meeting work out when using Table Chairs? There is a feeling of being tricked. The designer  have a sharp sense of humor.

Design has always struck me as a contest in elitism, tyring-to-be-smart and commercial profit. The Table Chair’s supposed function is completely unpractical and has no intention to flirt with the viewer. Richard Hutten’s complete lack of compromise with his customers, the material and his own creative process is something I admire. I’m attracted to the Table Chair because of it’s obviousness. Still I haven’t seen anything like it before. The Table Chair is such a conceptual piece that it first makes me laugh and then gets me interested in the designers other works. It makes me see a 40 min long interview with Richard Hutten on YouTube. It makes me consider the DesignLAB program at Rietveld. It makes me visit the store that distribute Richard Hutten‘s other work. It makes me question my own sense of  value. And it makes me like his Facebook page. I like Richard Hutten.

Parkrand Building, Entrence

Parkrand building, seen from east

The Parkrand Surveillance

                                                                      

The ultimate Hutten experience, a journey through Amsterdam
I. Contact
I send an email to Richard Hutten Studio and ask for information about where I can find Huttens works in Amsterdam. Favorably somewhere I can experience the works in any way. While thinking about what to do next I use Huttens own method and start playing around, in Photoshop. I realize how fantastic color combinations you can find and that everybody really do look better in black and white.

II. Action
I have never been west of the Rembrandt park before. On my way to the Parkrand building I notice how the neighborhoods I pass differs to the area I live in. There is much less shops and almost no restaurants. The houses people live in have smaller windows and are not as old as the houses in the Museumkwartier. I recall a sequence in an interview with Richard Hutten where he speaks about cultural and social design. He says that is the only design that interests him. The Parkland-project is a typical example of cultural and social design to improve the reputation and well-being of the suburbs west of Amsterdam. The Parkrand building is an apartment complex where Richard Hutten designed three outdoor rooms: one room for children, one living room and one dinning room. I get to Doctor H. Colijnstraat and start looking for a way in to the outdoor rooms. I can’t get in anywhere. I try to follow a couple of construction workers but then I reach a locked door and see the surveillance cameras.

III. Capital
There is one place in Amsterdam where I know I have a chance to see Richard Hutten design products close up. The droog store near Nieuwmarkt distribute Richard Huttens design and has Richard Hutten design works on display. I recognize three. The Loo Table, a extremly small table with a stick coming up from the center, it keeps toilette paper rolls in place, 59,00 €. The Leaves, small and strong magnets put together with plastic leaves, 29,95 €. The Domoor cup, an oversized childrens cup that make passing tourists to fascinatingly mimic the drinking movement. I realize that it is a rich mans world and pay 10 €.

IV. Use
A black Domoor cup, also known as Dombo, with tea. My father laughs when he sees me. “What is that?!” I explain to him that it is my new cup. He asks me if I like it. I tell him I do.

Playing is the reason The Loo table at Droog Design

How to drink from a Dombo mug

 

unconditional brand communication


Wednesday, April 1, 2009


you should not pick up “guerilla advertising” if you don’t have at least an hour to flip through this book.
it is reporting about advertising campagnes of various kinds.
numerous firms and organisations (e.g. nike, addidas. mcdonalds, the protestant church, the united nations, amnesty international, unicef or oxfam) with different approaches such as provokation, investigation, simply advertising or social criticism are represented in this book.
the methods are new; investigation of space and the use of human habits in western society are part of the adverting strategies.
there is several opinions about the capitalistic aim of advertising itself, but in my point of view is this book dealing with a lot more than only the selling aspect of it. definately worth a glaze… or two.

cat.no. 754.5-lue-

keyword: overview


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