Thursday, March 26, 2009
It expresses alternative .It is graphic design it does say many things but it’s a chaos .Other levels of thoughts ,the same point of discussion .No solution,just view to a protocol of becoming machinery that doesn’t want one.
From philosophy to corporate identity…Corporation is considered as a person in eyes of law. Lets use psychiatry to make simple conclusion based on analytic view of behavior of this already established individual in society.
High ambition.Although there are some basic rules of behavior that you have to embrace.
Smile means –fake
offer – manipulation
improvement – tactic
wealth – private property
choice – marketing
necessity – money
770.6 vos 1
Thursday, March 19, 2009
“How things don’t work”…I have to admit that title worked as cliché of love at the first sight. Coming into the section of strictly design based field and being obligated to choose one book as starting point of next one month of study didn’t completely contribute to the feeling of being excited about further choice but then this title appeared. For miracle to be even bigger it was in part of industrial design to which one I defenetly don’t feel interested in.
Passing through introduction and first paragraph gave me satisfaction of knowing that there is no possibility of wrong choice. It is about practical problems which modern technology that we are using for every day activities brings and opposite result of the image of comforts and easiness that we expect but it is not critically focused. They don’t directly attack industry for producing all this kind of gadgets… there is a solution and that is inventing, studying, understanding and improving things that are already made or left over. In first chapter discussion about convenience of bathrooms and bathtubs appears, which is quite funny on the first reading. As you think about it more closer it is actually truth. Also what might be interesting is comparison to situation of the same kind of environment that we are situated right now maybe 20-30 years after this book was written.There are some improvements but basic problems are still the same caused by politics of capitalism market…use less make more.
“Societies and the individuals making up social groups ,tend to respond in a number of different ways to each new problem.There is capitalist approach-make it bigger,the technocratic one –make it better,the “revolutionary”solution –portry the problem as an example of an exploitative system ,and pre-industrial romantic fallacy-don’t use it.maybe it will go away by itself.We propose a fifth alternative response-let’s invent a different answer.
cat. nr: 770.6 pap 2