Designblog

In my first post about two of the most important and influential dutch graphic designers, Wim Crouwel and Anthon Beeke (pdf), i tried to compare them by their different approach. Especially the way Beeke designed, really intrigued me.
It was provocating and controversial which made him one of the leading conceptual engaged designers.
On the other side, Wim Crouwel is known as a more functional designer, which means less conceptual.

But is it really that easy to divide and are all this categorizations correctly made?

Especially in the case of Wim Crouwel i doubt it. His design of the new alphabet was based on the begin of computer technology, in a time were blogs, facebook and internet in general didn’t exist. Coming up with a font type based on this new technology combines in a perfect way a clear, functional and computer like approach. Computer like is also the keyword for, in my opinion, a highly conceptual design.
With the awareness that this technology will change they way we communicate, document, the way we are. His style is timeless (even if it also relates to the early 70s) and applicable still nowadays.

Beeke’s Human alphabet, using the aesthetics (look at the swedish film makers Ingmar Bergman and Vilgot Sjöman) and social and political topics like sexuality, seems more related to that specific time.

So Aesthetics is next to conceptualism and functionalism a really important aspect, what makes Crouwel’s design less depend on a certain time period.

Never the less, Anthon Beeke’s radical and shocking way, even if it is not so applicable in our times anymore, was responsible for breaking through the conservatism of (Graphic design) and is so a mirror of other important political and social openings in this time period, and even if his aesthetics are not so up to date, his conceptual engagement is.

link: The Human Alphabet as a visual brand

link: Anton Beeke exhibit at Centre for Visual Arts Zeeland

The most intriguing aspect of  ’100 years graphic design in the Netherlands’, out of all the graphics, fonts, posters and publications I saw there, was in my opinion the contrast between two different forms of an Alphabet.
These alphabets, or better Font types, were created by the dutch Graphic Designers Wim Crouwel and Anthon Beeke.
The computerlike and clean structure of Crouwel’s ‘New Alphabet’ and the unconventional and quite controversial looking letter type, made out from naked girls, of Beeke on the other side.
For me Beeke’s style visualizes the spirit of the time when this font was created. It let me think of the sexual revolution, the feministic movement and a general break out of traditional and conventional norms of these times.
But also Crouwel, with his mathmatical looking font, hits for me a certain actuality of the late 60ties and 70ties, as that was the begin of the development of the computer age.

Wim Crouwel vs Anton Beeke

for more on functional versus engagé, read part 2

Starting of a new academical year of design theory and research with an investigation theme like Unique versus Serial could not have been better. Chosing from a wide variety of design objects exhibited in “Limited/Unlimited, 100 years of Dutch design presented us with the unique opportunity to get an inside in the position of the designer during the last 100 years in the Netherlands. A characteristic of Dutch design is the coexistence of these unique objects alongside serial production, concept alongside industrial reproduction. “Goed in vorm“, 100 years of design in the Netherlands: by Mienke Simon Thomas (curator of decorative art and design at the Boymans Van Beuningen Rotterdam) was acquired by the library and provide us with a lot of interesting background insight.
The question was simple. Choose an object and find out what the position of the designer was in relation to our theme Unique versus Serial .

research: Samuel Schellink /vaas: Jan van der Vaart /research: Corné Gabriels

All those choices resulted in a colourful collection of investigations into the object’s background and the motives of their creators. Available in downloadedable pdf the students present: “Martin Visser, designer or collector“, “Starting with Anton Kurver’s Mailbox“, “Bruno Ninhaber, Stay Limited To Be Unlimited“, “Wim Gilles Dru Kettle“, “Wim Crouwel The Objective Functionalist“, “Adolf Le Comte, A Unique Mocca Set“, “Corné Gabriels, Not Your Average Fashion“, “Marcel Wanders, Knotted Design“, “Jacob Jongert, An Artistic Individualist“, “Limited-Unlimited, The Haque Plateel/Rozenburg“, “Jurgen Bey, A Narritive Structure“, “Jan van der Vaart, A Vase Is For Flowers“.

At the same time VIVID design galery presented a show of “Art Design“. A new phenomena that underlined the intriguing autonomous position of Dutch designers and design, making an on the spot discussion posible about art and design, commercial versus cultural or concept and functionalism. linked article Herald Tribune: Whatever ‘design-art’ is, it’s thriving ©2008

Maybe you find it puzzling that this posting about Helvetica and Wim Crouwel starts with an image of Paul Elliman’s “Bits” Alphabet.

Extremes can sometimes meet when you least expect it, and this fascinates me. It became apparent again during the investigation by the FoundationYear C group, into Gary Hustwitt’s Movie “Helvetica” and our consequently visit to the Wim Crouwel exhibit last month at the “van Abbemuseum”.

left: Bits by Paul Elliman, right: Objectified by Build (click images for blog info)

“Bits” was developed by Paul Elliman in the mid 90ties and published in the 15th (Cities) issue of Fuse’s conceptual Font Box. quote: “Language moves between us and the world on patterns of repetition and variation, and a mimetic example of this might be something like an alphabet”
Later, in 2004, it was included in the Cooper-Hewitt Design Triennial N.Y. which made “concept type” part of the established design world.

Gary Hustwitt’s new documentary “Objectified” takes design, and as a matter of fact “Bits” too, one step further by making it popular in the same way as he did with “Helvetica”.

Modernist thinking, or even constructivist-, lays at the base of the “Helvetica” concept and the work of Wim Crouwel, as this first movie on typography has him stated. As a true Dutch graphic design icon Wim Crouwel illustrated this through work, presented at the library exhibition of the van Abbemuseum, celebrating his 70th birthday. A small but beautiful display of catalogues and posters made for both this and the Stedelijk Museum in Amsterdam.

pages by Crouwel versus pages by Jan van Toorn from publication “Het Debat”

Extremes met in person when Crouwel and Jan van Toorn celebrated their life long controversy with a recurrence of their famous 1970 debate. Functionalism versus engagement. Jan van Toorn succeeded Crouwel as a designer at this museum under the directorate of Jean Leering to manifest in an inspiring cooperation what that leads to in terms of exhibition concepts and graphic design (“Museum in Motion” at the library). Jean Leering also closely work together with Jan Slothouber (read part 1 of C group’s research) at the TU-Delft where the published several internal essay’s on the philosophical and social consequences of design.

80/20/100 © Nijhof&Lee booksellers – Laurenz Brunner, final exam poster

More research was conducted to explore related content or work approach of other designers like, Laurenz Brunner’s “Akkurat”, his successful contemporary remake of Helvetica, Experimental Jetset convicted users of Helvetica, the cooperation “8020100″ between Vivid Gallery in Rotterdam and Nijhof&Lee Bookstore in Amsterdam. Context was created by turning the focus on Adriaan Frutiger, designer of Helvetica’s conscientious alternative “Univers”. To further explore the relation to language and image we further focused our investigating efforts on the visual legacy of Charles & Ray Eames, the “El Hema” exhibition/store and Massin’s timeless publication “Letter and Image“.

With the inclusion of Belgian artist Guy Rombouts the full circle of our focus on type design was completed. The investigation into his visual language concept “AZart” will be presented soon in a separated part 3 C_group posting. This was part II of the C_group research
All researches linked in this posting can be downloaded in A4 format and are also available as hard copy research prints at the ResearchFolders available at the academy library

After many month we finally present the research results into 25 selected books from the “Collections Groenendijk”. During a one-hour event every student was presented with the opportunity to start-up a research into the manifest art or design concepts presented in these unique book designs. Designers Julia Born and Will Holder were presented through an interview-DVD made by the graduate program of the “Werkplaats Typografie Arnhem” for the Chaumont festival workshop 2005. Others projects, by Richard Niessen or Andy Warhol, were presented at an visit to the Stedelijk CS, where their books were displayed in context. Coralie Vogelaar (a Sandberg Master) came to visit us in person to give insight in her work and ideas and lecture on the concept behind her latest publication “Masters of Rietveld: design in the 21st Century” published recently by the Sandberg Insitute /Design [above: Niessen TM-City / Warhol Index-Book

Caetano de Carvalho on “A New Art World” by Richard Niessen + Ad de Jong

Research material was edited down to A4 sized guided tours into these subjects. All subjects presented in this list are also available as hard copy prints at the Research Folders at the library. The investigation focussed on the following book titles: Ed van der Elsken’s “Love Story in St Germain“, Irma Boom’s Grafisch Nederland 2005 on Color, “Start A New Art World”(published above), the acclaimed cooperation between photographer Geert van Kesteren and designer Linda van Deursen “Why Mister Why“, “Hhalo” by Julia Born and Rebecca Stephany’s “Archiving Today”project. Last 3 ladies all teaching at graphic design department.

Daniel Spoerrie “An Anecdoted Topography of Chance“(extra info), Dieter Roth’s “Dieter Roth Band 10“, “S M L XL“by Koolhaas, Sandbergs “Experimenta Typographica“: Mens Sana in Corpore Sano and “Counterprint” by Karel Martens. “The Thing” by Norm designstudio, Andy Warhols classic 1967 “Index-Book”, Will Holder’s “Catalogue“: starring Gijs Muller, Edward Ruscha’s “Colored Peolple”, Richard Niessen’s piece de résistance TM-City.

Sandberg Institute Master: Coralie Vogelaar with “The Photoshop” and “De Hedendaagse Ontwerper”, Gerald van der Kaap’s original ” HoverHover” and the monumental cooperation between Jonathan Barnbrook and Damien Hirst “I want to spend the rest of my life everywhere, with everyone, one to one, always, forever, now”.

Finaly some highly conceptual magazine concepts like, the 1980’s I-D magazine 2, Jop van Bennekom with Re-magazine: ‘Hester‘, Permanent Food or Stuart Bailey’s “Dot Dot Dot” magazine.