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Why Helvetica?


Wednesday, October 14, 2009


The work of graphic designers unit Experimental Jetset is often associated with the use of a very limited amount of typefaces, mostly Helvetica. Is it an easy way out, typographically? Or is using Helvetica a tribute to modernism? Now, after using Helvetica intensively for over ten years, Experimental Jetset still finds it an intriguing typeface.

This video was embedded using the YouTuber plugin by Roy Tanck. Adobe Flash Player is required to view the video.

However, why Helvetica?…… Why_Helvetica

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