The work of graphic designers unit Experimental Jetset is often associated with the use of a very limited amount of typefaces, mostly Helvetica. Is it an easy way out, typographically? Or is using Helvetica a tribute to modernism? Now, after using Helvetica intensively for over ten years, Experimental Jetset still finds it an intriguing typeface.
However, why Helvetica?……
Why_Helvetica
