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Sun Bathing Serifs


Thursday, December 6, 2018

The boring becoming bold, the extravagant turning average. The library’s context has the power to change the appearance of each individual book. 

My last tag word ‘seduction’ resulted in the “The Pleasure of the Text”. A rather thin book, with the linking tag word as its main subject. And to admit, this is the most seducing copies I have seen during my Quest so far. Its beige cover contains the names of the author, title and translator. Each name centrally positioned and written in classical typeface. I remember talking about this daring design approach in Art Theory class; the rigorous use of classicism in an age of uncentered cacophony.

The title and author’s name are written on the spine, covering the top two thirds of its space. It looks like the book’s designer respectfully left enough space for a library-sticker to be added on its lower third part. The letters give a sense of monumentalism, probably because they’re all written in capital letters. This book is small, has only 67 pages, but seems to express importance and something all-compassing. Is if it contains words of the Bible, or the Tao Te Ching.

To me, the feeling of seduction grows out of its minimal means: the simple action of printing ink on paper, black on white. Simple rules created by human beings offering millions of possibilities and meanings. 

While in search for this book, I initially looked up its cover online before picking it up at the library. Just so I would maybe recognize it faster inside the library. It looked different online. The original title “Le Plaisir du Texte” was written in a smaller typeface. Also, the name of the translator was missing (because obsolete). This created a sense of generosity by the amount of extra empty space surrounding each word. They were given more focus and therefore value.

The letters of the current book I have in front of me are more frivolous, and seem to almost touch each other. The ‘h’s’, ’T’s and ‘l’s’ seem to tickle the lines above and below. The text pleasures itself.

Because of aging and exposure to light, the cover’s background color turned from white to beige. I imagine this book is left in the sun often by its temporary owners – I imagine them taking a break from the pleasure the words give them during their holidays on the beach. Absorbing the sun like they absorbed the text.

 

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