Dark glamour
The word itself, derives from the Latin gothicus, or pertaining to the Goths (gothos), a nomadic, warrior people inhabiting the forest of northern europe in the third century AD.
The Romans regarded Germanic tribes like the Goths as barbarians. Differend tribes like the Visigoths, Ostrogoths were notorious for destruction.
Looking through the book I see a lot of extreme styles, most of them are dark, rough, kinky or has something sad or agressive. By styling ourselves with clothes, make-up, or ornaments one tries to look for individuality. The rules for clothes within a subculture gives the wearer potential to carry out a certain message. With visual language like clothes we can be clear , accent, outspoken, mislead or hide. It’s a way to promote ourselves like tv-commercials do.
It has to do with make believe and believe in.
cat. nr: 708.4
keyword: visual language